- Forever cheering for the Yankees Through the highs, lows, and extra innings
- Business professional by day, alt-pop independent artist by night
- Musician and artist at heart with a deep love for all things creative
- Recently convinced that Kauai might just be my happy place
- My team Pickleball name is "The Fickle Pickles"
MIKAYLA CABULAGAN
South Jordan,UT
Summary
With over a decade of experience in marketing and advertising, I've grown from entry-level beginnings to leading creative teams and mentoring emerging talent. My journey has been shaped by hands-on work across industries from tourism and tech to healthcare and luxury real estate where I've helped brands find their voice and stand out from their competitors through compelling creative and storytelling. I am a creative at heart with the operational brain to bring projects across the finish line. With a proven track record of delivering innovative brands and campaigns that drive engagement and results, I've been known for strong collaboration, adaptability, reliability and focus on team success, morale and client satisfaction.
Overview
12
12
years of professional experience
Work History
Creative Strategist II
O.C. Tanner
Salt Lake City, UT
03.2025 - Current
- Spearheaded internal branding and messaging strategies for high-profile clients, including T-Mobile, 3M, Solventum, Delta Airlines, Zions Bank, and Norton Healthcare.
- Developed innovative marketing strategies to enhance employee engagement and retention.
- Collaborated with cross-functional teams to design recognition programs that align with client goals.
- Managed project timelines and deliverables, ensuring alignment with organizational objectives.
- Managing multi-channel campaigns across digital, print, and client approved platforms with teams and agencies.
- Translate business goals into clear, actionable communication strategies for executives, stakeholders and internal creative teams.
- Conduct market and audience research to inform creative direction via creative briefings.
- Lead strategy and creative direction for RFP deliverables/creative for sales team.
- Present creative concepts and strategic recommendations to senior leadership, gaining buy-in and driving results.
Director of Marketing, Operations
Summit Sotheby’s International Realty
Salt Lake City, UT
04.2022 - 03.2025
- Led strategic marketing and operations planning alongside CMO, resulting in accelerated career advancement with three promotions in 2.5 years.
- Led a dynamic marketing team of 25+ members, enhancing performance and driving growth through strategic mentorship and accountability initiatives.
- Managed creative direction and digital advertising initiatives, driving global and local campaign strategies for $10M+ real estate portfolios.
- Pioneered agency-style tactics, setting new standards in the luxury real estate industry.
- Facilitated comprehensive training and resources for 270+ top-producing agents to enhance performance and promote a retention-oriented company culture.
- Oversaw the successful execution of Collections Magazine created by our in-house award winning team, featuring editorial content, original articles and a selection of Utah’s fine properties, Collections Magazine has become one of the most widely-distributed real estate publications in the United States. Directed page placement, print distribution, and digital marketing strategies.
- Oversaw budget management for marketing operations, ensuring resource allocation aligned with strategic goals.
- Established strategic partnerships with key industry influencers to expand market reach.
Account Manager
Epic Marketing
Draper, UT
05.2020 - 04.2022
- Established and nurtured connections with small to medium-sized business owners to enhance collaboration.
- Promoted transparent dialogue to strengthen partnerships and facilitate effective collaboration.
- Analyzed account performance and market trends to recommend strategies for revenue enhancement.
- Develop detailed proposals and scopes of work that align internal and client teams with the client’s overall objectives and budget.
- Administered client budget oversight to ensure fiscal health and implemented strategic solutions for efficient resource distribution.
- Managed project timelines and deliverables, ensuring alignment with client expectations.
- Analyzed market trends to identify opportunities for account growth and strategic positioning.
- Led negotiation efforts, securing favorable terms for both clients and company interests.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
Account Manager
Relic Advertising
Provo, UT
02.2018 - 05.2020
- Led strategy for high-profile accounts including Bryce Canyon, TDS Telecom, San Juan County, Tuacahn Amphitheater, and many more directing campaigns with budgets exceeding $500K.
- Analyzed campaign data to make strategic marketing decisions and guide strategy that would exceeded client goals and deliver strong ROI.
- Orchestrated campaigns across digital, print, and experiential channels, significantly elevating brand visibility and engagement.
- Mentoring and leading marketing specialists, ensuring top-tier execution and talent.
Web Designer and Executive Assistant
Medallion Training
American Fork, UT
03.2017 - 02.2018
- Designed, developed, and maintained user-friendly drag-and-drop e-commerce websites tailored to client needs.
- Fostered and maintained strong relationships with high-profile clients, including Ray Higdon, Corporate Credit, and the Marketing Institute.
- Created graphic and image assets for both content and digital marketing efforts.
- Designed user interface to meet client specifications,
Freelance Videographer & Editor
Findlay Hats
Portland, OR
02.2015 - 12.2016
- Operated professional camera equipment and editing software to produce polished final products
- Stay up-to-date with industry trends and best practices
- Manage multiple projects simultaneously
- Utilize Adobe editing programs in an advanced manner (Premier Pro, After Effects)
- Oversaw project timelines, coordinating with cross-functional teams to ensure timely delivery of video assets
Account Manager
Coca-Cola (Swire)
Tigard, OR
02.2014 - 11.2016
- Utilized sales and merchandising strategies to enhance inventory management and minimize out-of-stock and out-of-date items.
- Cultivated and strengthened relationships with diverse clientele, ranging from small businesses to large enterprises.
- Successfully selling in new brands such as SURGE/SMART WATER SPARKLING/GOLD PEAK TEA/ MONSTER brands and maximizing PicOS to drive red scores and volume growth.
- Developed proficiency in Salesforce automation to support relationship-building initiatives.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
- Negotiated contract terms with clients, securing favorable agreements for both parties.
Education
Bachelors Degree - Film
The Art Institute of Utah
Portland, OR01-2017
High School Diploma -
Bartlett High School
Bartlett, TN01-2011
Skills
- Brand development
- Client relationships & executive communications
- Cross-channel campaign strategy
- Digital & geofencing advertising
- InDesign
- Budget management
- Data-driven marketing
- Team leadership & mentorship
- Process operations
- Conflict resolution
- Pitch deck creation
- Creative briefs
- Asana, Helpscout, Realforce
- Strategic thinking
- Content strategy and creation
- Creative direction
- Staff & employee management
- Campaign management
- GTM strategy
- Cross-functional collaboration
- Traditional advertising
- Visual storytelling
Interests
Timeline
Creative Strategist II
O.C. Tanner
03.2025 - Current
Director of Marketing, Operations
Summit Sotheby’s International Realty
04.2022 - 03.2025
Account Manager
Epic Marketing
05.2020 - 04.2022
Account Manager
Relic Advertising
02.2018 - 05.2020
Web Designer and Executive Assistant
Medallion Training
03.2017 - 02.2018
Freelance Videographer & Editor
Findlay Hats
02.2015 - 12.2016
Account Manager
Coca-Cola (Swire)
02.2014 - 11.2016
Bachelors Degree - Film
The Art Institute of Utah
High School Diploma -
Bartlett High School