MIKAYLA CABULAGAN
Salt Lake City,UT
Summary
I have held over a decade of experience in marketing and advertising, evolving from entry-level roles to leading creative teams and mentoring emerging talent. My professional journey has been shaped by hands-on experience across many diverse industries including tourism, technology, healthcare, and luxury real estate, assisting brands in discovering unique voices and differentiating from competitors through creative and storytelling that makes a difference. A creative at heart with the operational brain to bring projects across the finish line.*Open to relocation*
Overview
13
13
years of professional experience
Work History
Creative Strategist II
O.C. Tanner
03.2025 - Current
- Directed internal branding and messaging strategies for high-profile clients such as T-Mobile, 3M, Solventum, Delta Airlines, Zions Bank.
- Created marketing strategies to strengthen employee engagement and employee retention.
- Coordinated with cross-functional teams to create recognition programs that meet client goals.
- Presented creative concepts to stakeholders to gain support for new communication initiatives.
- Managed multiple project timelines and deliverables, ensuring alignment with client objectives and strategy.
- Coordinated multi-channel campaigns across digital, print, and client-approved platforms alongside teams and agencies.
- Translate goals into clear, actionable communication strategies and creative briefs for executives, and internal creative teams.
- Conduct market and audience research to inform creative direction.
- Oversee strategy and creative development for RFP submissions.
- Construct creative and communication plans for recognition and anniversary initiatives.
Director of Marketing, Operations
Summit Sotheby’s International Realty
04.2022 - 03.2025
- Directed strategic marketing and operations planning in collaboration with CMO, resulting in accelerated career advancement through three promotions within 2.5 years.
- Managed vibrant marketing team of 25+ members, improving performance and stimulating growth through effective mentorship and accountability.
- Oversaw creative direction and digital advertising programs advancing global and local campaign strategies for $10m+ real estate portfolios.
- Developed agency-style approaches setting new standards in the local luxury real estate brokerage.
- Delivered and presented comprehensive trainings, decks and resources for 270+ top-producing agents to elevate performance and foster retention-oriented company culture.
- Supervised creation of collections magazine with original editorial content highlighting Utah properties.
Coordinated page placement and print distribution for maximum impact.
Developed digital marketing strategies that significantly increased publication's market presence.
Positioned collections magazine among top real estate publications nationwide. - Supervised budget coordination for marketing operations, confirming resource allocation supports strategic aims.
- Established strategic partnerships with key industry influencers to expand market reach.
- Managed vendor relationships for marketing initiatives, ensuring timely delivery of services. related to marketing for brokerage and agents.
Account Manager
Epic Marketing
05.2020 - 04.2022
- Analyzed account performance and market trends to recommend strategies for revenue opportunities.
- Established and nurtured connections with business owners, resulting in collaboration and partnership growth.
- Created and presented detailed proposals and scopes of work that align internal and client teams with the client’s overall objectives and budget.
- Managed multiple annual client budgets.
- Managed project timelines and deliverables, ensuring alignment with client expectations.
- Provided training and guidance to new Account Managers.
- Renewed existing accounts by building real relationships with clients.
- Created comprehensive reports on account performance and presented them to senior management.
- Visited client locations for meetings, presentations, contract signing, and nurturing of accounts.
Account Manager
Relic Advertising
02.2018 - 05.2020
- Led strategy for high-profile accounts such as Bryce Canyon, TDS Telecom, San Juan County, Tuacahn Amphitheater with budgets exceeding $500K.
- Analyzed DMO campaign data to make marketing decisions and guide strategy that would exceed client goals and deliver strong ROI for small businesses and the state.
- Created and managed campaigns across digital, print, OOH, significantly elevating brand visibility and engagement.
- Mentored and led marketing coordinators, ensuring top-tier execution, and operations.
- Presented proposals to clients, showcasing tailored marketing solutions and insights.
- Fostered strong relationships with clients through regular check-ins and updates.
- Acted as main point of contact in matters relating to client concerns and needs.
- Prepared monthly financial statements for each account.
- Handled all invoices and billing for each client account.
Web Designer and Executive Assistant
Medallion Training
03.2017 - 02.2018
- Designed user-friendly websites that enhance training experience for Medallion Training.
- Conducted user testing to refine website functionality and improve usability.
- Designed logos, icons, images, and banners for websites.
- Created engaging graphics and visuals to support training content delivery.
- Assisted with content creation by copywriting and editing text.
- Built relationships with clients through frequent communication regarding project progress.
Freelance Videographer & Editor
Findlay Hats
02.2015 - 12.2016
- Created engaging video content to showcase Findlay Hats' product offerings.
- Operated cameras and lighting equipment during promotional shoots and events.
- Conducted interviews with customers and team members for authentic brand narratives.
- Planned video shoot schedules to align with marketing campaigns and product launches.
- Edit raw footage into a final product using non-linear editing systems such as Final Cut Pro or Adobe Premiere.
Account Manager
Coca-Cola (Swire)
02.2014 - 11.2016
- Implemented sales and merchandising strategies to optimize inventory management and reduce out-of-stock and outdated items.
- Managed client accounts, ensuring satisfaction and timely communication.
- Analyzed market trends to inform client recommendations and campaign adjustments.
- Cultivated relationships with diverse clientele, ranging from small businesses to large enterprises.
- Successfully sold new brands such as Surge, Smart Water, Sparkling, Gold Peak Tea, Monster brands and maximized Picos to drive red scores and volume growth.
- Developed proficiency in Salesforce automation to support relationship-building initiatives.
- Collaborated with the sales team to identify potential upsell opportunities and expand client base.
- Reviewed client data and identified opportunities for growth.
- Negotiated contract terms with clients, securing favorable agreements for both parties.
Education
Bachelors Degree - Film
The Art Institute of Utah
Portland, OR01-2017
High School Diploma -
Bartlett High School
Bartlett, TN01-2011
Skills
- Creative strategy
- Digital advertising
- Campaign strategy
- Brand positioning
- Data-driven marketing
- Content creation and curation
- Creative direction and vision
- Campaign management
- Budget oversight
- Client management
- Vendor management
- Cross-functional teamwork
- Team leadership and collaboration
- Staff management and development
- Project management tools
- Pitch development
- Go-to-market strategy
- Campaign development
- B2B & B2C marketing
- Visual storytelling
References
Sarah Brunson | VP of Marketing
sarah.brunson@summitsothebysrealty.com | 435-602-2748
Avery Greig | Executive Assistant
avery.greig@summitsothebysrealty.com | 815-353-7887
Whitney Truzo | Brand Director
whitney@vasafitness.com | 801-550-1816
Interest & Hobbies
- Sand volleyball player in my free time
- Musician with a love for all things artistic
- Convinced that Kauai might just be my happy place
- My teams Pickleball name is "The Fickle Pickles"
Timeline
Creative Strategist II
O.C. Tanner
03.2025 - Current
Director of Marketing, Operations
Summit Sotheby’s International Realty
04.2022 - 03.2025
Account Manager
Epic Marketing
05.2020 - 04.2022
Account Manager
Relic Advertising
02.2018 - 05.2020
Web Designer and Executive Assistant
Medallion Training
03.2017 - 02.2018
Freelance Videographer & Editor
Findlay Hats
02.2015 - 12.2016
Account Manager
Coca-Cola (Swire)
02.2014 - 11.2016
Bachelors Degree - Film
The Art Institute of Utah
High School Diploma -
Bartlett High School