CHRISTINA MILLER
Brooklyn
Summary
Senior Creative & Marketing Strategist specializing in building strategic narratives that drive revenue for global brands. Generated over $55M in advertising revenue and secured high-profile sponsorships, enhancing communication between sales and creative teams.
Overview
8
8
years of professional experience
Work History
Senior Creative & Media Strategist
The New York Times
03.2023 - 05.2026
- Generated $55M+ in advertising revenue to date through cross-platform campaigns for Fortune 500 and global companies including LVMH, PepsiCo, Ford Motor, Target, Sam's Club, and Delta — spanning luxury, CPG, auto, travel, and retail sectors.
- Secured Estée Lauder as premier sponsor for inaugural NYT Well Event, generating 69M impressions during launch.
- Led strategic narrative for 2025 Back-to-School initiative, enabling sales directors to secure over $5M in sponsorship revenue.
- Briefed editors, creatives, and art directors on ad partnership content across The New York Times' ecosystem, aligning final creative with strategic narrative through editorial feedback.
- Leveraged AI-powered content intelligence tools (Contalto) to benchmark competitive campaigns and surface creative inspiration, enhancing pitch positioning for luxury and beauty clients.
- Named an Advertising Industry Driver by New York Times Advertising leadership in 2024.
Creative & Media Strategist
The New York Times
05.2021 - 03.2023
- Created luxury advertising narrative playbook to enhance RFP responses and provide insights into NYT's luxury consumers.
- Curated wellness advertising go-to-market narrative, leading to 22% increase in advertisers for The New York Times' Well section.
- Mentored client operation specialists, enabling mentees to independently lead client pitches and develop strategies.
Client Operations Specialist
The New York Times
07.2019 - 05.2021
- Curated two to five audience-centric proposals weekly for luxury fashion and beauty clients, contributing to revenue generation for luxury team.
- Spearheaded a proposal for the beauty brand, Glossier, securing $50,000 for their first-ever digital partnership with The New York Times.
- Collaborated with strategists to develop custom proposals and client meeting decks, supporting comprehensive sales process through strategic post-campaign wrap reports.
Public Relations Specialist
Lou Hammond Group
08.2018 - 07.2019
- Led 2019 St. Regis Snow Polo press trip, generating 2M+ earned media impressions.
- Managed social media content strategy for 6 clients in spirits, luxury hospitality, tech, and luxury travel, achieving 6% increase in engagement over 11 months.
- Developed media relations strategies to enhance brand visibility and engagement.
- Crafted press releases and media kits for various client campaigns and events.
- Coordinated press outreach efforts to secure coverage in targeted publications.
Education
B.S. - Communications
Boston University
Boston, MA05-2018
Skills
- Media Strategy
- Creative Strategy
- Content Strategy
- Audience Analysis
- Strategic Communication
- Creative Problem Solving
- Client Relationship Management
- Visual Content Creation
- Copywriting
- AI-Powered Research (Contalto)
- Adobe Suite
- G Suite
- Social Media
- Presentation Skills
Timeline
Senior Creative & Media Strategist
The New York Times
03.2023 - 05.2026
Creative & Media Strategist
The New York Times
05.2021 - 03.2023
Client Operations Specialist
The New York Times
07.2019 - 05.2021
Public Relations Specialist
Lou Hammond Group
08.2018 - 07.2019
B.S. - Communications
Boston University