Mike Danley
Boulder
Summary
Dynamic leader with extensive experience at Acxiom, driving high-impact sales solutions and product strategies. Expert in solution consulting and cross-functional collaboration, leading teams to enhance client satisfaction and optimize marketing technology investments. Proven communicator and motivator, delivering exceptional results in fast-paced sales-driven environments.
Overview
25
25
years of professional experience
Work History
Sr. Director of Sales Solution Consulting
Acxiom
10.2022 - Current
- Direct a team of 16 Solution Consultants and Sales Engineers, supporting Financial Services, Insurance, Healthcare, Pharma, Media, Telco, Tech, Retail, Travel, and CPG industries.
- Consult to inform brand and partner choices that optimize returns on MarTech and AdTech investments.
- Maximize success in the highest potential, highest value, and most strategic pursuits.
- Drive growth and collaboration with product, engineering, marketing, and partners.
- Manage multiple projects simultaneously while ensuring deadlines are met through all parts of the sales cycle, from qualification to solution and pricing.
- Collaborate with sales and product leadership teams to develop long-term objectives that drive success.
- Monitor industry trends and potential partners to make recommendations on how they could be leveraged by the organization.
- Represent the organization at industry events, conferences, and public meetings.
Sr. Director of Product, Data Management
Acxiom
11.2020 - 10.2022
- Product Leader of Acxiom’s database management and digital transformation solutions practice, which includes event-driven solutions, CDPs, data clean rooms, marketing databases, and analytic/BI solutions.
- Managed a portfolio of over $40 million while leading a team of 8 strategic product managers responsible for business strategy, planning, and development of key Acxiom solutions.
- Analyzed financial performance metrics and identified areas for improvement.
Director of Product, Sales Engineering
Acxiom
04.2018 - 11.2020
- Established business unit of 5 product sales engineers and data management experts.
- Collaborated with Product, Engineering, and Sales leadership to create vision and roadmaps for growth based on client feedback and demand.
- Guided existing clients in replacing outdated systems with innovative cloud-based approaches.
Enterprise Sales Engineer / Principal Solutions Architect
Acxiom
03.2013 - 04.2018
- Pre-sales and post-sales support for designing enterprise data management solutions, including architecture, scoping, and pricing.
- Responsible for client success, technical consulting, and leadership of professional services teams of 5 to 9 people.
- Presented solutions and conducted whiteboarding sessions with C-level business and technical executives to align technology and products to KPIs and business outcomes.
Sr. Manager, Delivery
Acxiom
04.2011 - 03.2013
- Led a team of 6 engineers focused on delivery of Acxiom's Identity Management solutions.
- Led a team of 8 data analysts focused on delivery of Acxiom's global data hygiene products.
- Responsible for client satisfaction and the successful, on-time implementation of identity and global hygiene products.
Other Relevant Experience
Acxiom
09.2003 - 04.2011
- Industry Solutions Architect, Product Manager, Product Marketer.
Other Relevant Experience
Fidelity National Information Services
12.1999 - 09.2003
- Solutions Developer, Solutions Architect.
Education
Master of Science - Computer Science
University of Arkansas at Little Rock
01.1999
Bachelor of Science - Mathematics
University of Arkansas At Fayetteville
01.1990
Skills
- Solution consulting
- Sales engineering
- Cross-functional collaboration
- Team building and motivation
- Process improvement
- Time management
- Database marketing
- Marketing technology expertise
- Excellent communicator
- Excellent presenter
References
- Chris Hamlin, Industry Group Vice President at Acxiom, (303) 521-0437, cthamlin@comcast.net
- Steve Letourneau, Senior Vice President, Global Sales at Databook, (720) 829-7015, steve.k.letourneau@gmail.com
- Rob Saenz, Senior Sales Engineer, Snowflake, (214) 755-8055, rob.saenz@snowflake.com
- Leigh Kirk, Sales Director, Snowflake, (651) 338-2944, leigh.kirk@snowflake.com
Accomplishments
- Consistently drove over $20M YOY new business revenue contribution solution consulting and sales engineering roles.
- Board Advisor and Graduate, Strategic Artificial Intelligence Program, University of Colorado, Colorado Springs, 2024.
- Sales Circle of Excellence Winner, 2020 and 2023, awarded for major impact to new business growth.
- Impact Award Winner, 2014, awarded for outstanding demonstration of Acxiom's core values of Passion, Accountability, Creativity & Teamwork.
Timeline
Sr. Director of Sales Solution Consulting
Acxiom
10.2022 - Current
Sr. Director of Product, Data Management
Acxiom
11.2020 - 10.2022
Director of Product, Sales Engineering
Acxiom
04.2018 - 11.2020
Enterprise Sales Engineer / Principal Solutions Architect
Acxiom
03.2013 - 04.2018
Sr. Manager, Delivery
Acxiom
04.2011 - 03.2013
Other Relevant Experience
Acxiom
09.2003 - 04.2011
Other Relevant Experience
Fidelity National Information Services
12.1999 - 09.2003
Master of Science - Computer Science
University of Arkansas at Little Rock
Bachelor of Science - Mathematics
University of Arkansas At Fayetteville
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