Mike Iverson
Vision Ford Lincoln
Wahpeton,ND
1
Certification
2027
years of professional experience
Results-driven Sales and Business Development leader with over 15 years in the automotive industry, skilled in driving revenue growth and maximizing market penetration. Expertise in developing and implementing innovative sales strategies while leading high-performing teams. Strong background in analyzing sales data to inform strategic decisions and enhance efficiency. Committed to fostering long-term client relationships and providing insights on market trends to senior leadership.
Work History
Senior Sales Manager
- Led sales team in achieving quarterly targets through strategic planning and performance analysis.
- Streamlined sales processes, improving customer engagement and satisfaction rates.
- Implemented CRM systems to track leads and optimize follow-up strategies effectively.
- Developed training programs to enhance sales techniques and product knowledge among staff.
- Analyzed market trends to inform product positioning and promotional strategies.
- Coordinated cross-departmental efforts to align marketing initiatives with sales goals.
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
- Improved customer retention rates by delivering exceptional after-sales support and fostering long-term relationships with key accounts.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Streamlined internal sales processes for increased efficiency, resulting in improved productivity and reduced overhead costs.
- Established a robust CRM system that allowed for accurate tracking of customer interactions, leading to more informed decision-making throughout the entire sales process.
General Sales Manager
- Led sales team to exceed quarterly targets through strategic planning and execution.
- Fostered strong relationships with key clients, resulting in increased customer loyalty and retention.
- Analyzed market trends to identify growth opportunities and adjust sales strategies accordingly.
- Developed training programs that enhanced product knowledge and improved customer engagement.
- Conducted regular performance reviews to assess goals, provide feedback, and drive continuous improvement.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on a daily basis and implementing improvement strategies.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
- Developed a high-performing sales team through consistent coaching, training, and motivation techniques.
- Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed.
- Streamlined communication channels between sales, marketing, and customer service departments to ensure a cohesive approach to business development.
Managing Partner
1 Year- Spearheaded expansion efforts by establishing and managing eight successful dealership locations nationwide.
- Assisted clients with financing, managed logistics for high-end vehicle collection, including transportation and maintenance oversight.
- Built diverse book of business, catering to discerning clientele. Supplied vehicles for special events, offering exceptional service and enhancing overall experience.
- Spearheaded establishment and management of eight successful dealership locations nationwide, driving growth and market presence.
- Established partnerships and secured contracts with eight professional sports teams, enhancing brand visibility and client engagement.
Sales Manager
1 Year- Built team of 22, established clear sales targets for each member, and created forecasts to align with organizational goals.
- Analyzed incoming data to enhance discussions during weekly staff meetings, driving actionable insights.
- Conducted performance evaluations for staff members to foster improvement and growth.
- Conducted performance evaluations for staff members, identifying growth opportunities and supporting their development.
- Prepared and presented profit and loss (P&L) data to shareholders, highlighting any significant trends.
- Analyzed incoming data to facilitate constructive discussions during weekly staff meetings.
- Crafted engaging copy for various marketing materials, including brochures, websites, and social media posts.
Sales Manager
1 Year- Led team of 15 in recruitment process, conducting interviews, hiring top talent, and providing development and retention support to enhance team effectiveness.
- Assessed and implemented pricing strategies for preowned vehicles, creating compelling vehicle descriptions that effectively attracted potential buyers.
- Developed and nurtured strong customer relationships and delivered high customer satisfaction by assessing individual needs and educating about latest vehicle features, purchase incentives, and additional offers.
- Deployed cutting-edge CRM software to improve customer relationship management and enhance overall client satisfaction.
- Created and implemented acquisition strategies to maintain steady flow of inventory.
- Developed and nurtured customer relationships, delivering high satisfaction by assessing needs and educating on vehicle features, purchase incentives, and offers.
- Partnered with service division to ensure timely completion of reconditioning process.
- Ensured utmost privacy of client information and transactions by utilizing cutting-edge data security and support systems while maintaining strict confidentiality.
- Participated in and presented at various educational programs, including webinars, seminars, courses, and cross-departmental training initiatives.
Campus Sales Director
1 Year- Oversaw large-scale initiatives to improve standard operating procedures (SOPs) and enhance profitability metrics.
- Delivered 120% of target (correct?) per vehicle consistently, achieving first position in sales performance within region.
- Identified potential markets and developed strategies to acquire new territories, expanding market presence.
- Established timelines and effectively allocated resources to ensure successful project execution.
- Interfaced with clients, teams, and departments to promote company values, ethics, and central mission.
- Managed hiring and training process for new sales team members, ensuring alignment with company goals.
- Delivered 120% of target (correct?) per vehicle consistently, achieving first position in sales performance within the region.
General Manager
1 Year- Managed five departments and 72 employees, streamlining daily operations to enhance service delivery.
- Directed turnaround effort for underperforming site, reversing monthly losses of $250K and achieving profitability within just eight months.
- Increased annual volume of the certified pre-owned division from three units to over 120 units.
- Managed five departments and 72 employees, overseeing daily operations.
- Conducted performance reviews and collaborated with CFO on weekly financial forecasts, partnering with department heads to align resources and optimize budget management.
- Conducted performance reviews, collaborated with CFO to develop weekly financial forecasts, and partnered with department heads to reduce costs.
- Negotiated favorable pricing and ensured compliance with key manufacturing partners.
- Led team to win dealer of the year award for two consecutive years.
- Attained number one rank in zone for retail sales.
General Sales Manager
2 Years- Provided direct oversight for the planning, preparation, allocation, and audit of $80M annual budget.
- Managed pre-owned vehicle acquisitions and oversaw procurement of new car inventory to enhance overall inventory turnover.
- Optimized deal closing processes and coordinated efficient dealer trades.
- Ranked consistently in top tier for new and pre-owned inventory through effective sales training and mentoring initiatives.
- Trained consultants on new programs and incentives to maintain up-to-date knowledge and skills across the team.
Pre-Owned Vehicles Sales Manager
1 Year- Developed and executed Certified Pre-Owned (CPO) Program, enhancing customer trust and satisfaction.
- Ranked first in team for certified sales and overall retail sales in region, demonstrating strong sales performance and leadership.
- Developed and implemented sales strategies to increase market penetration and revenue growth.
- Trained and mentored junior sales staff, enhancing team performance and product knowledge.
- Analyzed market trends and consumer data to refine inventory selection and pricing strategies.
Skills
Sales Performance Improvement
Strategic Sales Planning
Client Relationship Management
Sales Operations
Market Analysis Techniques
Business Development
Team Leadership and Development
Budgeting and Forecasting
P&L Management
Marketing strategy
Certification
- SAP
- Vin Solutions
- BacklotCars
- Reynolds and Reynolds
- Ignite
- Provision
- AVA Analyst
Additional Experience
- Branch Manager, Masterson Staffing Solutions, Minneapolis, MN
- Inside Sales Account Manager, Asset Marketing Services, LLC, Burnsville, MN
Timeline
Managing Partner
Vault Automotive
01.2022 - 01.2023Read More
Sales Manager
Braaten Cabinets
01.2021 - 01.2022Read More
Sales Manager
Lupient Automotive Group
01.2018 - 01.2019Read More
Campus Sales Director
Morrie's Automotive Group
01.2017 - 01.2018Read More
General Manager
General Manager
01.2016 - 01.2017Read More
General Sales Manager
General Sales Manager
01.2014 - 01.2016Read More
Pre-Owned Vehicles Sales Manager
Pre-Owned Vehicles Sales Manager
01.2013 - 01.2014Read More
Senior Sales Manager
Vision Ford Lincoln
2026 - CurrentRead More
General Sales Manager
Dondelinger Automotive
2024 - 2026Read More