Mike McLeod
Summary
Experienced product leader with a proven track record of successfully launching high-tech products to market. Skilled in product lifecycle management, from concept to launch, with a focus on driving innovation and exceeding customer expectations. Expertise in developing effective go-to-market strategies and building high-performing teams to drive product success.
Overview
9
9
years of professional experience
Work History
Director of Product Management
Westboro Photonics
01.2022 - Current
- Developed comprehensive product roadmaps, aligning business objectives with market demands.
- Conducted extensive market research to identify opportunities for growth and expansion.
- Oversaw product design and roadmap and coordinated aspects of development and rollout.
International Sales Director
WESTBORO PHOTONICS
01.2018 - 01.2022
- Managed a diverse network of international channel partners across 13 countries.
- Developed and executed strategic sales plans in line with corporate objectives, driving consistent growth and market expansion.
- Directly engaged with international accounts in regions without local representation, ensuring strong client relationships and sales success.
- Forecasted sales, set ambitious targets, and supported the team to exceed sales goals.
- Represented the company at international conferences, exhibitions, and customer visits, while creating and delivering training and marketing materials.
- Contributed to international standards organizations and stayed informed on emerging technologies and market trends to identify opportunities.
- Influenced hardware, software, and marketing strategies to align with industry trends and opportunities.
- Facilitated communication between channel partners/customers and management, ensuring timely project delivery.
- Acquired deep expertise in company products and foundational knowledge in areas like photometry and spectroradiometry.
- Played a key role in achieving ISO/IEC 17025:2017 accreditation and managed Salesforce CRM software.
Technical Sales Engineer
WESTBORO PHOTONICS
01.2015 - 01.2018
- Enhanced company reputation within the industry through participation in trade shows, conferences, and other networking events.
- Delivered detailed product demonstrations, highlighting unique features and benefits to prospective customers.
- Supported marketing initiatives by providing subject matter expertise on products and technology trends for content creation.
- Served as a trusted advisor to clients on technology selection decisions, providing objective recommendations based on their specific requirements.
- Led technical training sessions for both internal team members and clients, ensuring a thorough understanding of product capabilities.
- Partnered closely with project management teams to ensure smooth handoffs between pre-sales activities and implementation phases.
Education
Bachelor of Arts - Physics And Philosphy
University of Ottawa
Skills
- Product Strategy
- Data-driven decision-making
- Business Development
- Technical acumen
- Strategic Planning and Alignment
- Cross Functional Leadership
- Cross-cultural communication
- International sales expertise
- Product Lifecycle Management
- Product Roadmaps
Timeline
Director of Product Management
Westboro Photonics
01.2022 - Current
International Sales Director
WESTBORO PHOTONICS
01.2018 - 01.2022
Technical Sales Engineer
WESTBORO PHOTONICS
01.2015 - 01.2018
Bachelor of Arts - Physics And Philosphy
University of Ottawa