Mike Skara

Strategic Sales Director with 20+ years of experience in the bakery manufacturing industry, leading high-performing sales teams and driving sustained revenue growth. Proven ability to build strong distributor and customer relationships, develop market expansion strategies, and lead sales organizations to exceed targets. Successfully doubled company revenue over a nine-year period while managing a 15-person sales team and expanding market presence across key territories. We have set numerous yearly sales records for the company under my guidance as sales director, including the most recent fiscal year.

Additionally:

• Leveraged professional networks and industry knowledge to strengthen client relationships.
• Identified and communicated customer needs to supply chain capacity and quality teams.
• Managed senior-level personnel working in marketing and sales capacities.
• Established performance goals for employees and provided feedback on methods for reaching those milestones.
• Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
• Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.

• Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
• Accurately processed POS transactions, returning coin, currency, payment cards, and receipts to customers.
• Provided positive first impressions to welcome existing, new, and potential customers.
• Engaged with customers to effectively build rapport and lasting relationships.
• Grew sales each year within my territory.

• Engaged with customers to build rapport and loyalty.
• Assessed customer needs and utilized suggestive selling techniques to drive sales.
• Built relationships with customers to encourage repeat business.
• Built customer loyalty and retention by delivering excellent customer service experiences.
• Listened to customer needs and desires to identify and recommend optimal products.