Richard Rod Hatch
Tampa
Summary
Sales executive with over 20 years of experience in driving revenue growth and expanding market share across various industries. Expertise in consultative selling and strategic marketing has led to consistent double-digit growth. Proven track record in developing innovative sales channels and launching national brands, resulting in strong partnerships with major retailers and hospitality groups. Extensive background in B2B and retail sales, focused on enhancing distribution channels for measurable business success.
Overview
38
38
years of professional experience
Work History
Sales Director
Michele Pelafas, LLC
Tampa
06.2021 - Current
- Company Overview: Custom Millwork, Furniture Manufacturer & Distributor
- Established partnerships with all major salon and spa equipment manufacturers globally, expanding product reach.
- Secured hospitality accounts including Marriott and Four Seasons for linens, pillows, and cushions.
- Converted in-house millwork capabilities into a profitable service for domestic and international partners.
- Created Ele Beauty, enabling professional beauty distributors to generate passive income on furniture and equipment sales.
- Delivered 18% sales growth in 2022, exceeding personal sales projections by 2x; followed by 26% growth in 2023 and 17% in 2024.
- Led operational improvements to enhance interdepartmental communication and structure.
- Custom Millwork, Furniture Manufacturer & Distributor
Regional Sales Manager
Belvedere USA / Maletti
06.2017 - 06.2021
- Company Overview: Cabinetry & Equipment Manufacturer
- Built a distributor network and launched a high-impact referral program.
- Repositioned brand marketing, reinforcing dominance in the shampoo bowl category.
- Revitalized relationships with My Salon Suites, iStudio, and Hair Club.
- Expanded into non-traditional markets, including Meineke and Maaco.
- Achieved 37% year-over-year regional sales growth in 2019.
- Cabinetry & Equipment Manufacturer
National Sales Manager
EL Sales
05.2016 - 04.2017
- Company Overview: Appliances & Hair Products Manufacturer
- Secured $2M+ in new sales within eight months through new distribution channels.
- Developed the national consumer brand Promise Hair Care.
- Established international distribution across Central/South America and Europe.
- Closed deals with major retailers: TJ Maxx, Marshalls, Burlington, CVS, Ross, Military Exchange.
- Built a professional beauty distribution network in the U.S.
- Negotiated national rep contracts and coordinated trade show participation (Cosmoprof, WBC, ECRM).
- Provided creative direction to design and production teams.
- Appliances & Hair Products Manufacturer
Director of Sales & Marketing
Salon Ware
08.1996 - 04.2016
- Company Overview: Professional Hair Products Distributor
- Grew a small multi-county distributorship into a multi-state, multi-million-dollar company.
- Launched and expanded a chain of 13 professional beauty supply stores.
- Managed a team of 40+ across warehouse, sales, customer service, and design.
- Acquired competing distributors to increase market share.
- Directed marketing, budgeting, and social media strategy.
- Created an import division for salon furniture and appliances.
- Led monthly sales meetings and ongoing education programs.
- Professional Hair Products Distributor
Co-Owner / Managing Partner
Hatchville Properties
10.1987 - 01.2012
- Purchased, managed, and rehabilitated 29+ rental units (residential and commercial).
- Flipped investment properties for profit.
Vice President of Sales & Marketing
Nexxus of N.E. Ohio
09.1993 - 07.1996
- Company Overview: Hair Care Distributor
- Launched sales promotions and incentive programs.
- Managed purchasing, inventory control, and key account negotiations.
- Directed marketing campaigns, improving client retention and satisfaction.
- Hair Care Distributor
Education
Some College (No Degree) - Business
University of Akron
Akron, OHSkills
- Sales Leadership & Team Development
- National & International Distribution
- Strategic Market Expansion
- Brand Development & Product Launches
- Contract Negotiation & Key Account Management
- B2B & Retail Sales
- Trade Show & Event Management
- Hospitality & Consumer Goods Sales
- Marketing campaign analysis
- Relationship building
- Sales strategy
- Brand management
- Inventory control
- Negotiation skills
- Team leadership
- Problem solving
- Client relationship management
- Sales training and leadership
- Sales team motivation
- Sales coaching
References
Available upon request
Timeline
Sales Director
Michele Pelafas, LLC
06.2021 - Current
Regional Sales Manager
Belvedere USA / Maletti
06.2017 - 06.2021
National Sales Manager
EL Sales
05.2016 - 04.2017
Director of Sales & Marketing
Salon Ware
08.1996 - 04.2016
Vice President of Sales & Marketing
Nexxus of N.E. Ohio
09.1993 - 07.1996
Co-Owner / Managing Partner
Hatchville Properties
10.1987 - 01.2012
Some College (No Degree) - Business
University of Akron
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