Mike Willhoff
Yorba Linda,Ca
Summary
Accomplished Sales Professional with 30 years in RV and marine wholesale. Owned and managed a manufacturer representative agency for 12 years, driving sales growth and cultivating customer relationships nationwide. Exceeded sales targets and maximized profits while leading high-performance teams, poised to contribute expertise to a new opportunity.
Overview
41
41
years of professional experience
Work History
National Sales Manager – Dealer Sales, Business Development
Dragonfly Energy
12.2025 - 03.2026
- Developed national sales strategies to improve market penetration and boost brand visibility.
- Managed retail dealer chain through in-person visits and online training sessions to enhance dealer performance.
- Coordinated with marketing teams to align product launches with sales goals, maximizing impact on market entry.
- Supported product development and marketing initiatives to enhance product offerings and align with market needs.
- Monitored competitor activities to inform strategic product positioning in the marketplace.
Western Regional Sales Manager
Renogy
05.2024 - 12.2025
- Achieved top producer status, exceeding peers by over 50% in sales performance.
- Drove sales growth from zero to over 400 active dealers.
- Established and nurtured relationships with key RV and marine dealers, enhancing dealer loyalty.
- Developed regional sales strategies aligned with targets and objectives.
- Executed merchandising strategies to optimize store layouts, driving increased sales.
- Conducted in-person and online training to enhance dealer product offerings.
- Analyzed market trends to uncover opportunities for product innovation.
- Assisted in budgeting processes for regional sales initiatives, aligning resources with sales objectives.
President
Leisure Time Sales & Marketing
06.2012 - 05.2024
- Directed operations of a manufacturing rep agency within RV and marine aftermarket sectors.
- Engaged with RV dealers, manufacturers, and wholesale distributors to increase sales through strategic partnerships.
- Analyzed market trends and monitored competitor pricing and new product developments to inform strategic decisions.
- Established sales targets and formulated strategies to enhance market share.
- Oversaw sales operations, ensuring alignment with company growth objectives.
- Managed personnel issues including recruitment, hiring, training, performance evaluation, and termination.
- Analyzed financial statements and forecasts to improve programs, performance and policies.
- Negotiated high-value contracts and partnerships, enhancing market presence and competitive positioning.
- Oversaw development and implementation of corporate policies and procedures.
Outside Sales Representative
NTP Distribution
08.2010 - 06.2012
- Acted as outside representative for Southern California territory, engaging daily with RV dealers and service centers.
- Cultivated relationships with key accounts, resulting in increased sales growth.
- Coordinated with internal teams to ensure timely fulfillment of customer orders.
- Presented sales proposals to potential clients effectively.
- Attended industry trade shows to showcase products and network with clients.
- Negotiated pricing and established contracts, securing finalized sales agreements.
- Achieved over 30% growth in region during tenure with NTP.
Regional Sales Manager
Ultra Fab Products
03.2007 - 07.2010
- Managed RV and tool rental dealers across western states region.
- Generated reports on a weekly, monthly, quarterly basis detailing regional sales metrics such as revenue goals achieved or missed targets.
- Developed strategies and plans for regional sales growth.
- Penetrated new markets by investigating competitor products, services, and trends.
- Resolved customer inquiries promptly and escalated issues.
- Collaborated directly with dealerships to drive business growth.
- Achieved revenue increase from 1.5 million to 2.8 million within two years.
Inside / Outside Sales Representative
Leisure Time Marketing
10.1995 - 03.2007
- Initiated career at LTM as inside sales representative, supporting dealer network in 12-volt sector.
- Managed client accounts, delivering timely support for inquiries to enhance customer satisfaction.
- Negotiated prices and set up contracts to finalize sales agreements.
- Educated customers on product features and technical details, emphasizing benefits to drive sales.
- Generated sales by prospecting, negotiating contracts and closing.
- Trained car audio dealers on emerging mobile video product category.
- Drove growth, establishing company as largest mobile video distributor in western region through strategic initiatives.
- Promoted to outside sales in RV division, igniting passion for RV market.
Sales Manager / Installation shop Manager/ 12 Volt Specialist
Circuit City Stores
08.1985 - 02.1995
- I Began my career as a part-time 12Volt salesperson.
- Advanced to Car Audio installation manager in a competitive environment.
- From there I would oversee multiple locations.
- Executed store promotions and marketing strategies with sales team.
- Facilitated regular team meetings to share insights and motivate staff engagement.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Achieved promotion to manager at a young age in a competitive environment.
- Increased sales at over eight different stores in my CC career.
Education
Associate degree - Marketing
Cypress College
Cypress, CA05-1986
Skills
- Sales management
- Dealer training
- Contract negotiation
- Sales leadership
- Outside sales strategies
- Account acquisition
- Territory management
- Forecasting
- KPI tracking
- Performance evaluation
- Strategic planning
- Marketing strategy
- Marketing expertise
- Sales presentations
- Team building
- Team development
- Problem solving
References
Upon request
Timeline
National Sales Manager – Dealer Sales, Business Development
Dragonfly Energy
12.2025 - 03.2026
Western Regional Sales Manager
Renogy
05.2024 - 12.2025
President
Leisure Time Sales & Marketing
06.2012 - 05.2024
Outside Sales Representative
NTP Distribution
08.2010 - 06.2012
Regional Sales Manager
Ultra Fab Products
03.2007 - 07.2010
Inside / Outside Sales Representative
Leisure Time Marketing
10.1995 - 03.2007
Sales Manager / Installation shop Manager/ 12 Volt Specialist
Circuit City Stores
08.1985 - 02.1995
Associate degree - Marketing
Cypress College