Michael Conley

Company Overview: Axis Communications is a Swedish technology company specializing in visual sensors and computer vision solutions that empower organizations to monitor and interpret their physical environments

• Lead a team of 6 marketing professionals to drive targeted strategies across key technology verticals, enhancing customer engagement and team performance
• Analyze sales data to identify trends and launch customer-centric initiatives, partnering with cross-functional teams in the Americas and global HQ to advance tech-driven solutions
• Oversee a $1M team budget, strategically allocating resources to optimize ROI and fuel innovation in surveillance technology marketing
• Develop go-to-market strategies for emerging industry segments, utilizing Omdia market data to pinpoint growth opportunities in the tech landscape
• Align team objectives with sales organizations to deliver cohesive, solution-focused campaigns that strengthen market presence
• Presented a strategic industry focus roadmap to leadership, outlining current and future priorities, and secured executive approval for long-term growth initiatives
• Introduced the '5 Zones of Influence' framework-visualizing layered security solutions-to simplify customer understanding of surveillance technology, fostering trust and enhancing engagement
• Created a streamlined go-to-market framework, improving campaign efficiency and consistency across technology verticals
• Enhanced channel marketing alignment by leveraging three years of channel sales data, boosting partner collaboration and driving measurable results

• Designed and executed Americas-wide marketing campaigns for the retail vertical within a channel ecosystem, positioning technology as customer-focused solutions to drive adoption and leads
• Developed and launched national advertising initiatives to enhance engagement and fuel sales for retail technology solutions
• Collaborated with HQ, global teams, and major technology partners like Google Cloud AI to craft innovative marketing strategies tailored to the retail sector
• Managed national events, optimizing market exposure for retail technology offerings and strengthening industry presence
• Leveraged retail industry associations and key tech partnerships to scale solution-driven initiatives and expand reach
• Supported customer relationship management and stepped in as acting Retail Segment Development Manager as needed
• Spearheaded customer engagement efforts, bridging sales teams with retail clients to boost adoption of technology solutions
• Launched a customer-centric strategy and narrative, delivering 30% growth for the Americas retail segment in 2024 through solution-focused positioning
• Built key relationships with major technology partners, including Google Cloud AI, enhancing retail solution offerings and driving strategic alignment
• Orchestrated 4 national leadership forums, each averaging 50 customer attendees, fostering relationships and reinforcing brand loyalty in the retail tech space

Company Overview: Wedu is a digital marketing agency delivering online ad campaigns, website development, graphic design, and email marketing solutions for clients

• Launched and optimized multiple Google AdWords campaigns, tracking performance to maximize ROI and lead generation
• Designed and developed landing pages to support digital advertising efforts, driving client conversions and engagement
• Created and executed email marketing campaigns to nurture leads and strengthen client relationships
• Managed client accounts, delivering monthly performance reports to stakeholders and ensuring satisfaction
• Contributed to the Agile task force, enhancing project roadmapping and team efficiency
• Mastered and managed marketing automation CRMs (Pardot, Salesforce, ClickDimensions for Microsoft Dynamics) to streamline client campaigns and data tracking
• Wedu is a digital marketing agency delivering online ad campaigns, website development, graphic design, and email marketing solutions for clients
• Drove lead generation efforts that generated $3M in client sales through targeted digital strategies
• Revitalized a faltering client relationship, rebuilding trust and securing repeat business
• Led the creation and distribution of email marketing campaigns for the NH Liquor Commission, enhancing client visibility
• Implemented a client satisfaction tracking program, improving monthly feedback loops and service quality

Company Overview: Spectrum is a direct marketing company offering agency-level solutions, including graphic design, large-format printing, direct mail, and marketing resource portals, to local and national brands

• Developed and maintained company websites and social media channels to enhance online presence and engagement
• Planned and executed SEM, SEO, retargeting, and email marketing campaigns to drive traffic and conversions
• Analyzed media effectiveness using Google Analytics and AdWords, optimizing campaigns for performance
• Managed the user database for an online marketing resource portal, ensuring seamless client access and functionality
• Spectrum is a direct marketing company offering agency-level solutions, including graphic design, large-format printing, direct mail, and marketing resource portals, to local and national brands
• Launched Spectrum's first AdWords regional advertising campaign across 25 states, expanding market reach
• Generated multiple online leads, securing new business in previously untapped territories
• Oversaw the creation and distribution of highly targeted national email marketing programs for Planet Fitness franchisees, boosting franchise engagement
• Designed online direct mail order forms for ALEX AND ANI's seasonal Co-Op marketing campaigns, streamlining processes for a high-profile national brand

Company Overview: LPM is a food service holding company managing two franchise concepts and three corporate cafeteria services across over 120 locations

• Oversaw marketing campaigns for multiple brands, ensuring cohesive strategy and execution
• Developed Seasonal marketing programs for a national diner café chain to drive customer engagement
• Conducted marketing audits across locations to enforce brand consistency and standards
• Designed collateral and managed websites and social media channels for each brand to enhance digital presence
• LPM is a food service holding company managing two franchise concepts and three corporate cafeteria services across over 120 locations
• Cultivated strong relationships with out-of-state franchisees, improving collaboration and brand alignment
• Designed and launched a loyalty program and mobile payment app for the café chain, driving digital transformation with 10K users in the first month and enhancing customer retention
• Analyzed customer behavior data from the app, creating targeted marketing campaigns for specific segments
• Led the integration, training, and rollout of an online catering order system, streamlining operations
• Developed an internal purchasing portal for marketing collateral, boosting efficiency for franchisees and staff