Michael Lafaille

Gilroy,CA

Summary

Hands-on retail technician and merchandising professional with 20+ years of experience in consumer electronics, store operations, and field execution. Proven ability to install, maintain, and troubleshoot retail displays, execute planograms, and deliver high-quality in-store experiences for major brands. Strong technical aptitude with tools, fixtures, and AV systems, combined with leadership experience and independent field reliability.

Overview

years of professional experience

Certification

Work History

Retail Display Installer / Merchandiser

ActionLink

06.2024 - Current

Execute merchandising projects across major retail locations, aligning displays to planograms and brand standards
Install, assemble, and maintain interactive product displays, fixtures, and electronic setups
Troubleshoot technical issues with display units, demo devices, and in-store systems
Build and install POP displays, endcaps, and signage to enhance product visibility
Conduct product audits, refresh displays, and ensure compliance with client requirements
Document all work with same-day reporting, including photos and detailed feedback
Travel across assigned territory, managing schedules and store coverage efficiently
Utilize hand and power tools (including drills, levels, measuring devices) for fixture installation
Work independently while coordinating with team members and management on larger projects
Maintain safe work practices, including ladder use and handling equipment up to 50 lbs

Manager

Barnes & Noble

10.2009 - 03.2020

Directed store operations, sales strategy, and team development in a high-volume retail environment
Increased customer retention by 255% and improved operational efficiency by 19% YoY
Led hiring, training, and performance management, developing multiple employees into leadership roles
Optimized inventory systems and reduced product loss by 15%
Maintained compliance, reporting, and operational documentation

Manager (Consumer Electronics Retail)

Best Buy

12.2003 - 02.2009

Led a high-performing sales team in consumer electronics, focusing on product knowledge and customer experience
Supported merchandising execution, display resets, and promotional setups
Implemented corporate initiatives and operational standards
Contributed to store achieving flagship/test location status

Skills

Technical & Merchandising Skills Certifications & Additional Information

Planogram Execution & Store Resets
Display Installation (POP, endcaps, fixtures)
AV & Interactive Display Setup
Technical Troubleshooting (retail electronics)

Hand & Power Tools (drills, levels, measuring tools)
Product Audits & Compliance
Reporting & Photo Documentation
Retail Systems & Communication
Ladder Work & Physical Installations