
Communication strategist specializing in brand narrative, message architecture, and cross-platform storytelling. Apply research discipline, structured thinking, and fast execution to support strategy, transformation, and brand communication initiatives.
• Contribute to brand communication strategy across TikTok and Instagram by shaping narrative themes and aligning content with brand voice.
• Support insights gathering through creator, audience, and competitive research to inform content direction.
• Track engagement patterns and distill findings into actionable recommendations for platform performance and campaign refinement
Led the development of Rhode Skin’s communication strategy, defining narrative architecture, messaging logic, and cross-platform story cohesion.
• Built a multi-platform plan (IG/TikTok) translating tone, narrative, and visual themes into structured brand touchpoints.
• Connected content strategy to measurable PR, social, and performance metrics through research-driven frameworks.
Research synthesis
Messaging architecture
Narrative development
Competitive analysis
Deck building
Canva, Adobe Creative Suite, Figma
Google Analytics, Notion, Hootsuite
Strategic thinking, attention to detail