Milla Makela
Hollywood
Summary
Accomplished luxury retail Manager with +15 years of experience leading multi-unit operations, driving revenue growth, and developing high-performing teams across globally recognized fashion brands.
Proven success managing $20M+ in annual business volume, overseeing regional teams, and delivering exceptional client experience consistently exceeding performance goals.
Overview
12
12
years of professional experience
Work History
Regional Manager
PHILIPP PLEIN/PLEIN SPORT
03.2026 - Current
- Lead regional operations across Philipp Plein/Plein Sport locations.
- Drive sales performance, operational excellence, talent development, and luxury client experience initiatives.
- Focus on new store openings and strategic growth opportunities throughout the South Florida market.
- Sawgrass location currently tanks among the brand's top-performing stores globally.
- Spearhead development and expansion of the Plein Sport business within the U.S Market.
Regional Manager- United States
PHILIPP PLEIN
10.2022 - 03.2026
- Directed operations across 5 luxury retail locations nationwide.
- Managed 7 Store Managers and 40+ employees.
- Accountable for $20M+ in annual revenue.
- Recruited, developed, and coached leadership teams across all locations.
- Partnered with corporate headquarters in Switzerland on merchandising, inventory strategy, and business planning.
- Oversaw the company's highest -volume U.S store generating $8M+ annually.
- Implemented clienteling and operational initiatives that contributed to sustained year-over-year growth.
Store Manager
PHILIPP PLEIN
07.2018 - 10.2022
- Grew annual store revenue from 1.8M to $6M.
- Manged and developed team of 7 employees.
- Ranked #1 company wide in 2021.
- Maintained position among the brand's top-performing stores, currently ranking #3.
- Partnered with corporate leadership on inventory planning, merchandising and omnichannel initiatives.
Store Manager
Burberry
09.2014 - 03.2017
- Led operations for $2M luxury retail business.
- Manged and developed a team of 8 associates.
- Ranked among the Top 5 stores in the U.S for Conversion performance.
- Build strong client relationships through CRM and luxury clienteling initiatives.
Education
Bachelor in Liberal Studies -
University of Central Florida
Orlando, FLSkills
- Luxury Retail Management
- Sales & Revenue Growth
- Clienteling & Customer Experience
- Team Leadership & Development
- Operational Excellence
- P&L and KPI Analysis
- Merchandising & Stock Allocations
- Strategic Planning & Exection
PHILOSOPHY
"Luxury is in the details. It's about creating desire, building relationships, and delivering unforgettable experiences every day."
Timeline
Regional Manager
PHILIPP PLEIN/PLEIN SPORT
03.2026 - Current
Regional Manager- United States
PHILIPP PLEIN
10.2022 - 03.2026
Store Manager
PHILIPP PLEIN
07.2018 - 10.2022
Store Manager
Burberry
09.2014 - 03.2017
Bachelor in Liberal Studies -
University of Central Florida