MILLIE MUNOZ
Pompano Beach,FL
Summary
Dynamic marketing professional with extensive experience leading strategic initiatives in branding, advertising, and customer engagement. Proven track record in optimizing operations at every stage of the marketing funnel to increase conversion rates and enhance KPIs. Skilled in developing initiatives that contribute to significant revenue growth and improve overall operational efficiency.
Overview
7
7
years of professional experience
Work History
Marketing Manager
Colonial Van Lines
12.2022 - Current
- Lead strategic initiatives in branding, advertising, website management, and customer communications, driving improvements in visibility and engagement across all funnel stages while assisting in the oversight of annual advertising budget for maximum impact.
- Collaborate with the VP and sales leadership to implement data-driven strategies, optimizing drip email marketing for the sales team to improve conversion rates throughout the sales funnel, contributing to substantial revenue growth and a reduced cost per sale.
- Spearhead lead generation strategies and cultivate high-level partnerships with affiliates to enhance lead acquisition and business growth, including occasional travel to foster and strengthen these relationships.
- Analyze performance metrics, including Return on Advertising Spend (ROAS), quote rate, and booking rate, providing actionable insights to guide strategic marketing decisions and enhance operational effectiveness.
- Conceptualize and execute innovative initiatives, such as an after-hours call center and chat support, resulting in a 1% increase in booking rates, equating to $3M in additional annual revenue.
- Manage external partners, including web developers, Google Ads managers, SEO agencies, and video production teams, ensuring alignment with marketing objectives to maximize conversion rates.
- Direct the technical integration of a custom-built CRM and phone system, collaborating with programmers and IT to develop features and automations that enhance lead response times, campaign effectiveness and optimize lead management.
Marketing Operations Manager
Comcast – Florida Region
11.2021 - 12.2022
- Executed marketing PORs and GTM plans to gain new customers and maintain current subscriber base.
- Built program strategies including customer communications, telemarketing campaigns, direct mail, and supported Retail with training, signage, sales enablement materials, and incentives.
- Tracked program performance by analyzing trends, developing forecasts, and worked closely with Senior Leadership to recommend improvements for future marketing tactics and policies.
- Managed annual marketing operations budget and developed quarterly expense projections.
- Facilitated cross-functional collaboration with Customer Care, Sales, Finance and Legal for development of program strategies.
Marketing Manager
Florida Professional Law Group
07.2020 - 12.2021
- Directed annual marketing strategies and budget, including TV advertising, direct mail, paid search, social media, branding, communications, and B2B client acquisitions, for two brands.
- Managed relationships with marketing vendors; TV agency, PPC agency, graphic designer, printer, etc.
- Co-managed Client Acquisition Team by providing operations direction with scripts and processes. Oversaw transition and training of new lead management system and curated collateral to support B2B initiatives.
- Provided weekly reports to Managing Attorney, including lead volume, conversation rates, ROI, etc.
- Coordinated in-person seminars, including venue and vendor outsourcing, set up, attendance advertising, registrant and post-attendance communications.
- Experimented with new marketing initiatives, e.g. billboard campaign, audio streaming campaigns, and gift campaign for settled clients.
Digital Marketing Specialist
LGD Branding
06.2019 - 07.2020
- Executed digital marketing campaigns on social media, paid search, and other digital media for 5 luxury real estate and hospitality clients.
- Drafted original, branded content for client communications on social media and email campaigns.
- Developed key marketing analytics reporting by reporting on campaign KPIs and measured campaign ROI against goals.
Digital Marketing & Outreach Coordinator
Magic City Casino
09.2017 - 11.2019
- Executed social and search advertising campaigns and monitored digital marketing budget.
- Developed monthly social media editorial calendars for casino and related brands.
- Collaborated with entertainment venues, non-profit organizations, and community influencers to form partnerships and execute community events.
Education
Master of Science - Marketing
Florida International University
Miami, FLBBA - Marketing Major & Hospitality Management Minor
Florida International University
Miami, FLSkills
- Strategic Marketing Strategy & Implementation
- Lead Generation & Business Development
- Conversion Rate Optimization
- Data Analytics & KPI Reporting
- Marketing Operations Management
- Affiliate & Vendor Relationship Management
- Budget Management & Resource Allocation
- Strong Communication & Networking Abilities
- CRM Management
- Contract Negotiation
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Marketing Manager
Colonial Van Lines
12.2022 - Current
Marketing Operations Manager
Comcast – Florida Region
11.2021 - 12.2022
Marketing Manager
Florida Professional Law Group
07.2020 - 12.2021
Digital Marketing Specialist
LGD Branding
06.2019 - 07.2020
Digital Marketing & Outreach Coordinator
Magic City Casino
09.2017 - 11.2019
Master of Science - Marketing
Florida International University
BBA - Marketing Major & Hospitality Management Minor
Florida International University
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