MIMI KE
Summary
Web analytics engineer with a broad base of experience in all stages of the business life cycle, end to end analytics and marketing tag instrumentation utilizing Adobe / Tealium, frontend web development, web/mobile quality assurance & Agile methodology in a remote, cross-cultural environment
Overview
3
3
years of professional experience
Work History
Web Analytics Engineer
Freelancer
07.2023 - Current
- Implement Google Tag Manager for clients to manage tags, triggers and variables on e-commerce platforms (Wix, Squarespace)
- Setup GA4 tracking code and configure event tracking for all essential user actions
- Collaborate with clients to understand their business goals and e-commerce transactions.
- Debug tracking issues to ensure tagging is accurate and working effectively
E-Commerce Web Analytics Engineer
Williams-Sonoma
06.2022 - 02.2023
- Managed feature-level analytics for domestic and international markets across multiple websites and mobile app
- Implemented analytics and marketing tag solutions with custom vanilla JS code, URL query parameters, UTM, Tealium, Adobe Analytics
- Troubleshot data discrepancies with Tealium Tools, AEP Debugger for Adobe, Charles Proxy, Chrome Dev Tools
- Optimized marketing campaign effectiveness by ensuring tracking parity between multiple environments, 7 WSI brands and iOS Native app
- Developed and maintained Adobe Workspace dashboards to ensure testing needs were met
- Collaborated with internal stakeholders, translated business requirements into Adobe Analytics / Tealium TMS and supported marketing team by managing and presenting analytic solutions
Associate Technical Consultant
Salesforce
10.2021 - 06.2022
- Built user-friendly, innovative web apps branded for health insurance clients
- Worked closely with stakeholders and BI to understand business requirements and provided technical expertise to help them achieve their business needs.
Education
Individual Certificate -
Google Analytics
08-2023
Full Stack Software Engineering Bootcamp -
App Academy
Remote05-2021
Skills
- JavaScript
- Tealium IQ
- Adobe Analytics
- Chrome Developer Tools
- Data Layer Architecture & Guidance
- AppManagementjs
- Facebook DPA
- Tiktok Pixel
- Kenshoo
- Bloomreach
- Curalate UGC
- Amobee
- Gtagjs
- Jivox
- Charles Proxy
- GA4, Google Tag Manager
Web Development Skills
- React.js
- Redux
- REST APIs
- Git
- Agile Development
- SQL
Timeline
Web Analytics Engineer
Freelancer
07.2023 - Current
E-Commerce Web Analytics Engineer
Williams-Sonoma
06.2022 - 02.2023
Associate Technical Consultant
Salesforce
10.2021 - 06.2022
Individual Certificate -
Google Analytics
Full Stack Software Engineering Bootcamp -
App Academy