Mimi Lam
Dallas,TX
Summary
Marketing professional with experience at The Source of Hope, specializing in digital content creation and social media strategy optimization. Demonstrated success in event planning and team collaboration, contributing to substantial sales growth through innovative marketing campaigns. Expertise in video production and content development, consistently delivering measurable results.
Overview
4
4
years of professional experience
Work History
Social Media Intern
The Souce of Hope
Plano, TX
11.2024 - 05.2025
- Developed engaging content for digital platforms, including social media and email newsletters.
- Created visual concepts using software to inspire and inform target audience.
- Scheduled social media posts for optimal engagement at peak times.
- Generated innovative ideas for original content that resonates with consumers.
Marketing Chair
VINCEF at UTD
Richardson, TX
08.2024 - 05.2025
- Executed creative campaigns across multiple channels, resulting in significant sales growth.
- Developed comprehensive event plans and timelines to guarantee successful execution.
- Collaborated with management team to oversee and evaluate marketing strategies.
- Supported attendees before, during, and after events to enhance overall experience.
Data Analyst
Leo & July Arcarde
Odessa, TX
05.2021 - 07.2023
- Provided data-driven solutions to support decision making.
- Collected, tracked and reviewed data to evaluate business and market trends.
- Worked with internal teams to understand business needs and changing strategies.
- Worked closely with management to prioritize business and information needs.
Education
Bachelor of Science - Marketing
The University of Texas At Dallas
Richardson, TX05-2025
Associate of Arts - Business Administration
Odessa College
Odessa, TX05-2023
Skills
- Social media strategy
- Digital marketing
- Event planning and coordination
- Team collaboration
- Video production
- Microsoft Office proficiency
- Time management
- Content creation
- Creative problem solving
Languages
English
Native/ Bilingual
Vietnamese
Native/ Bilingual
Timeline
Social Media Intern
The Souce of Hope
11.2024 - 05.2025
Marketing Chair
VINCEF at UTD
08.2024 - 05.2025
Data Analyst
Leo & July Arcarde
05.2021 - 07.2023
Bachelor of Science - Marketing
The University of Texas At Dallas
Associate of Arts - Business Administration
Odessa College
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