Mimi Riley
Chester Springs,PA
Summary
Determined and creatively inclined graduate, eager to launch a dynamic career in the Communications field. Proficient in crafting engaging narratives and strategies to effectively communicate brand messages. Ready to leverage academic knowledge and creativity to drive successful PR campaigns and contribute to fostering strong relationships between organizations and their audiences. Bringing a strong work ethic and excellent user skills in social media.
Overview
6
6
years of professional experience
Work History
Social Media Content Creator
Dia Doce
West Chester, PA
04.2022 - Current
- Created a TikTok campaign on behalf of the company
- The account has grown to 600+ followers and accumulates an average of 1,000 views per post resulting in a sales increase of 16%
- Produced and promoted merchandise content for Instagram resulting in high traffic and increased sales of Dia Doce products
- Created weekly posts that increased brand visibility
- Developed and curated engaging content that aligned with the brand’s voice
- Developed content strategy to increase social media followers and engagement.
- Researched trending topics related to target audience.
Barista
Dia Doce
West Chester, PA
08.2020 - Current
- Full time Barista and shop employee since April 2023
- Part time employment from August 2020 to March 2023
- Utilize exceptional customer service skills to ensure a welcoming atmosphere
- Demonstrates efficiency in managing high volume coffee orders during peak hours, enhancing overall productivity under pressure
- Developed a multitude of special drinks that became favorites amongst the patrons
- Through working as a barista, I was able to communicate, make connections and share experiences with the customers at Dia Doce
Social Media Video Coordinator
Riley Sales
Plymouth Meeting, PA
06.2019 - 06.2021
- Created and edited videos to enhance sales with the customer base
- Collaborated with the marketing department to produce 23% increase in product sales
- Introduced Riley Sales to new innovative social media platforms
Data Processing
Riley Sales
Plymouth Meeting, PA
06.2018 - 06.2019
- Assisted accounts payable and account receivable departments to maintain correct account balances
- Worked with customers and vendors to reconcile invoices
Education
Bachelor of Arts - Media Studies
Pennsylvania State University, Donald P. Bellisario College of Communications
State College, PASkills
- Adobe Lightroom
- Photoshop
- Premiere Pro
- JASP data analysis programming
- Social Media Posting
- Google Analytics
- Video Editing
- Social Media and Promotions
- Social Media Management
- Research
- Adobe Creative Suite
- Content Production
- Social Media Marketing
- Creative Thinking
Leadership and Community Engagement
Social Media Chair, 03/20, 04/21, Kappa Delta Sorority, Created engaging social media content to maintain connections within the chapter during the covid-19 pandemic. Worked with a team of women to promote the sorority in a positive way on all social media platforms. Social media chair, Banner chair and Instagram intern.
Timeline
Social Media Content Creator
Dia Doce
04.2022 - Current
Barista
Dia Doce
08.2020 - Current
Social Media Video Coordinator
Riley Sales
06.2019 - 06.2021
Data Processing
Riley Sales
06.2018 - 06.2019
Bachelor of Arts - Media Studies
Pennsylvania State University, Donald P. Bellisario College of Communications
Similar Profiles
Tiago CruzTiago Cruz
Kitchen Helper at Doce Ke DoceKitchen Helper at Doce Ke Doce
Iúri AlexandreIúri Alexandre
Operador De Supermercado at Pingo DoceOperador De Supermercado at Pingo Doce
Rodrigo SilvaRodrigo Silva
Cashier at Pingo DoceCashier at Pingo Doce