Mindi Willis
Justin,TX
Summary
High energy, results-oriented, and reliable Senior Leader with a 16 year background in sales and operations in the senior living industry. Highly skilled at developing successful teams coupled with an astute ability to appropriately analyze markets, metrics, and personnel followed by implementation of solid strategic growth plan that results in exceeding performance expectations while maintaining service standards.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Vice President of Sales and Marketing
Medcore Partners
Dallas, TX
10.2023 - 04.2024
- Implemented reporting procedures to improve communication and transparency between Partners and Investors across 22 assets.
- Compiled and analyzed various points of data to determine best approaches to improve sales and increase NOI for underperforming communities.
- Conducted market research to identify customer needs and preferences across 7 states and 4 regions.
- Liaised with 7 3rd party operators for 22 assets to develop strategic marketing solutions to increase portfolio value and accomplish shared objectives to increase census in portfolio.
- Conducted regular competitor analysis, leveraging insights gained to inform strategic decision-making processes.
- Optimized pricing strategies to maximize profitability while remaining competitive within marketplace.
Sr. Regional Director of Sales and Marketing
Civitas Senior Living
Fort Worth, TX
04.2019 - 08.2023
- Successful oversite of 14 communities with over 1700 Independent, Assisted and Memory support apartments, maintaining census levels of above 90% across the region while increasing overall regional revenue 3-5% for 22 months straight
- Successfully opened 8 communities through preconstruction, construction, and stabilization in under 18 months
- Coordinated full sales operations within assigned region and managed 15-20 sales directors to generate over $200mm in sales annually
- Implemented creative sales and marketing strategies to assist sales team with reaching targets
- Analyzed regional market trends to discover new opportunities for growth
- Elevated team performance via strategic planning and coaching in areas of prospecting, sales and value-added presentations
- Penetrated new markets by investigating competitor products, services and trends.
- Streamlined operations by identifying inefficiencies and implementing process improvements.
Executive Director
HarborChase of Southlake
Southlake, TX
02.2017 - 04.2019
- Established excellent relationships with residents and family members by proactively identifying problems and acting appropriately to garner resident engagement and satisfaction
- Recruited, hired and trained 50+ employees on operations and performance expectations
- Exceeded annual revenue targets by over $350K, effectively overseeing daily operations and strategic initiative implementation while managing financials and making adjustments based off current census and staffing
- Successfully improved employment turnover through creating incentive and training programs
- Oversaw preconstruction, construction, and licensing for community and successfully opened the community at 36% occupied.
Sales Specialist
Integrated Senior Living
Southlake, TX
09.2013 - 02.2017
- Developed customized sales techniques to successfully sell and upsell IL, AL, and MC services to new and existing clients averaging 6-10 sales monthly depending on community size and overall market
- Pre-leased, stabilized and created waitlist for IL/AL/MC new development within 7 months of opening
- Leveraged CRM system to manage sales activities and track sales performance
- Worked directly with 13 communities focusing on increasing sales to exceed budgeted census
- Conducted orientation sessions and along with on site training for new Sales Directors.
Account Executive
Encompass Home Health
Fort Worth, TX
04.2012 - 09.2013
- Focused on increasing agency revenue and census goals by generating business and establishing relationships with referral sources thru education and implementation of products and services
- Exceeded sales goals by 61%
- Hosted marketing events and CEU's to increase number of referral sources
- Meet with family members and help guide them through the admission process by making sure all patients needs are met
- Build relationships with teams to prosper good working environments.
Executive Director
Jackson Property Company
Hurst, TX
03.2004 - 12.2011
- Responsible for setting standards of excellence for roughly 124 seniors, 6 departments, and 30 staff members daily.
- Increased census from 80% to 94%, then maintained this occupancy to above budget capacity.
- Responsible for creating creative partnerships with VA application services, personal care and home health to help with census growth.
- Accountable for overall community development including staffing, communications, daily walk-throughs, and daily activities for on-site staff and residents.
- Partnered with seniors, families, and staff to ensure superior level of service for each resident, and peace of mind for families.
- Involved with planning and execution of marketing events to develop and maintain referral relationships.
- Actively participated with Churches, Senior Centers, and other Community Organizations to maximize community exposure in marketable areas.
Education
BBA - Marketing
University of North Texas
Denton, TX2004
Skills
- Compliance and regulations
- Budgeting and financial management
- Team leadership, training and development
- Strategic planning and marketing
- Quality control
- Performance Reporting
- Market Trend Analysis
- Relationship Building
- Time Management
Certification
- REALTOR - Commercial and Residential
- ARM Certification - Accredited Residential Manager
- CALM Certification - Certified Assisted Living Manager
Quote
Don’t judge each day by the harvest you reap, but by the seeds you plant.
Robert Louis Stevenson
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Vice President of Sales and Marketing
Medcore Partners
10.2023 - 04.2024
Sr. Regional Director of Sales and Marketing
Civitas Senior Living
04.2019 - 08.2023
Executive Director
HarborChase of Southlake
02.2017 - 04.2019
Sales Specialist
Integrated Senior Living
09.2013 - 02.2017
Account Executive
Encompass Home Health
04.2012 - 09.2013
Executive Director
Jackson Property Company
03.2004 - 12.2011
BBA - Marketing
University of North Texas