MINDY ROLLINS
Tucson,AZ
Summary
Dynamic healthcare leader with extensive experience driving hospice program growth, strengthening referral partnerships, and aligning operational strategy with patient centered care. Proven success launching new hospice markets, guiding interdisciplinary teams, and building high performance cultures grounded in compliance, collaboration, and service excellence. Trusted by physicians, facility partners, and clinical teams for integrity, communication, and a deep understanding of hospice philosophy. Skilled in census stabilization, regulatory readiness, outreach strategy, and community engagement.
Overview
16
16
years of professional experience
Work History
Director of Business Development
Agape Hospice and Palliative Care
Tucson, AZ
04.2024 - Current
- Support census growth and organizational expansion, collaborating closely with Executive Director and clinical leadership.
- Originally hired to grow the Green Valley, AZ census and create a separate, self sustaining office. Growth goals successfully accomplished.
- Transformed organizational presence in Green Valley market by cultivating high trust alliance. Green Valley is a unique market- high density retiree population with specific referral patterns.
- Partner with physicians, hospitals, SNFs, ALFs, and community providers to strengthen education around hospice philosophy and appropriate utilization.
- Oversee business development team performance, ensuring messaging accuracy, ethical referral practices, and alignment with hospice regulatory standards.
- Use referral analytics to guide market decisions, identify service gaps, and support operational planning.
- Represent the organization at community events, trainings, and end-of-life education forums.
- Foster relationships that enhance continuity of care and ensure seamless transitions to hospice.
- Team building, hiring, training and mentorship.
- Brand representation and reputation management.
Transitional Care Specialist – Hospice Startup Leadership
THEMA Hospice
Tucson, AZ
07.2023 - 04.2024
- Orchestrated the ground up launch of a new hospice operation, accelerating patient census from 0 to 45 within the first 90 days (Pima and Pinal Counties). An achievement that typically takes 12-18 months in Arizona market.
- Built and led end-to-end growth strategy that launched a new market (Green Valley, AZ) from inception to 35 patient census in three months, aligning referral development, staffing and operations. One of the most competitive retirement corridors in the Southwest.
- Recruited to lead market growth in Tucson and Green Valley. Launched both territories from zero census to fully staffed operation.
- Built foundational relationships with physicians, skilled nursing, hospitals, assisted living and community partners.
- Educated families on hospice services, enhancing understanding of patient needs and available resources.
- Contributed to a positive work environment through effective teamwork and open communication with colleagues across departments.
- Recruited, trained, and developed outreach staff with emphasis on compliance and service.
- Organized in-services and education sessions with facilities and medical groups.
- Supported communication alignment between outreach and clinical teams.
Account Executive
Traditions Health Care
Tucson, AZ
09.2022 - 07.2023
- Strengthened partnerships across physician practices and long term care facilities.
- Served as a resource during hospice transitions.
- Led caregiver support groups and community education.
- Developed and maintained strong client relationships to drive business growth.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long term loyalty.
- Established long lasting relationships with Tucson's key decision makers within client organizations, solidifying the company's reputation as a trusted partner in their respective industries.
Crime Scene Technician
Oro Valley Police Department & Pima County Sheriff's Department
Tucson, AZ
07.2017 - 06.2022
- Orchestrated daily operations logistics for Crime scene unit during COVID-19 pandemic. Which included ordering and distribution of PPE and specialized equipment.
- Provided forensic leadership in evidence analysis and scene management.
- Collaborated with multidisciplinary teams and testified in court.
- Documented crime scene conditions through photography and detailed notes.
- Collected and preserved evidence at crime scenes following established protocols.
- Trained junior technicians and deputies on evidence collection techniques and best practices.
- Assisted medical examiners with post-mortem examinations when necessary, following appropriate safety measures at all times.
- Developed proficiency in using advanced forensic equipment to collect trace evidence, fingerprints, DNA samples, and more.
- Carried out laboratory examinations and analysis submitted by law enforcement and examiners.
Owner / Operator
Ability Care Executives
Tucson, AZ
01.2010 - 07.2017
- Oversaw home-care agency operations including staffing, scheduling, and compliance.
- Built strong relationships with families and medical partners.
- Managed outreach efforts resulting in business growth.
- Established partnerships with local healthcare facilities to expand service offerings and client base.
- Streamlined workflow processes, resulting in improved response times and client satisfaction rates.
- Led team meetings to discuss performance goals, share best practices, and foster a collaborative environment.
- Developed and implemented training programs for staff to enhance service quality and operational efficiency.
Education
Associate of Arts - General Education, Criminal & Administrative Justice, Art & Photography Studies
Pima Community College
Tucson, AZSkills
- Designing structured outreach systems that convert "community and facility trust"
- Referral Growth & Market Optimization
- Relationship building and management
- Team building
- Creative direction
- Problem solving
- Training and mentoring
- Performance evaluations
- Training Liaisons on high touch selling and facility navigation
- Key account management
Timeline
Director of Business Development
Agape Hospice and Palliative Care
04.2024 - Current
Transitional Care Specialist – Hospice Startup Leadership
THEMA Hospice
07.2023 - 04.2024
Account Executive
Traditions Health Care
09.2022 - 07.2023
Crime Scene Technician
Oro Valley Police Department & Pima County Sheriff's Department
07.2017 - 06.2022
Owner / Operator
Ability Care Executives
01.2010 - 07.2017
Associate of Arts - General Education, Criminal & Administrative Justice, Art & Photography Studies
Pima Community College