Ming-Chin Wu
Houston,United States
Summary
An English literature major who found a career translating complexity into clarity. For 23 years, I've helped people understand what matters next—turning complex ideas into compelling stories, differentiated products, and measurable business growth. Today, I lead global product storytelling and growth marketing for our company's personal AI platform, bringing together my passion for storytelling, technology, and customer insight.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Global Product Marketing Director, AI Ecosystem
Lenovo Group Limited
08.2025 - Current
- AI product storytelling, translating complex cross-device intelligence into clear, differentiated messaging, use cases, and narratives. Received 9 awards at CES 2025, including best of AI.
- Internal and external communication for AI product and AI Ecosystem team organization
- Growth marketing, CRM and lifecycle
- Drive alignment across Product Management, GTM, Hardware Marketing, Corporate Marketing & Comms
Marketing Director, North America Brand & Consumer Product Marketing
Lenovo Group Limited
04.2025 - 08.2025
- Head of consumer segment, product marketing and overall brand marketing for North America
- Lead brand campaigns, consumer product GTM launches at omnichannel touchpoints.
- Lead B2B and B2C advertising, content, creative and paid media for $2.5B Consumer business, $2.8B SMB, and $4.5B large enterprise business
Marketing Director, North America Consumer Intelligent Device Group
Lenovo Group Limited
01.2022 - 04.2025
- Lead marketing for $2.5B US & Canada consumer PC, gaming, tablet device business, increased brand awareness by 9 points in 2 years, 28 ppts market share growth.
- Lead North America Partnership marketing: FIFA, F1, Universal Music Group, increased brand lift, perception shifts and product consideration 34%
- Lead US & Canada retail marketing: in-store merchandising and retail media network programs (BestBuy, Costco, Amazon, WMT) driving +30% y/y in sales. Optimized Amazon brand store +27% views per visit, ROAS improvement x10. Initiated and executed category expansion strategy with Sales and Product teams, resulting in Best Buy premium Blue Label brand from #2 to #1 market share in 2.5 years.
- Cultivated high performing team environment, driving engagement, reflected in team engagement score 93%
Senior Marketing Manager North America: Gaming
HP Inc.
01.2015 - 01.2022
- Lead North America marketing gaming hardware and software. Manage strategy, GTM planning, and execution for four digit million integrated marketing plans, delivering +11% brand growth, +76% revenue growth y/y
- Orchestrated the development of award-winning brand activations, enhancing customer engagement through strategic partnerships with gaming and lifestyle brands.
- Built resources from the grounds up to a high-performing team of 5, driving successful end-to-end campaign execution across multiple channels for maximum audience reach.
- Debuted immersive 3D product: Sprout. Increased brand awareness 70%, purchase intent 35%, won 2015 IF Design award, 2017 CES best device.
- Lead Americas Marketing Strategy & planning. Direct cross-functional teams for annual GTM plans, budgets for Canada, US, LATAM’s $6.1B business.
SMB Marketing Analytics Manager
HP Inc.
03.2012 - 01.2015
- Led a team of analysts to deliver actionable insights for $23B marketing campaigns, driving strategic planning and optimizing 14 campaigns for improved ROI
- Developed streamlined reporting process that reduced turnaround time for campaign analytics.
Senior Digital Strategy Specialist
JCPenney
05.2011 - 03.2012
- Led e-commerce site merchandising, optimizing strategies to boost sales and customer engagement
- Implemented competitive and market trend analysis, enhancing digital presence and driving growth.
Internet Marketing Analyst
Academy Sports + Outdoors
01.2010 - 01.2011
- Analyzed digital marketing performance metrics to refine strategies, resulting in 16% increase in sales and improvement in brand metrics and customer engagement
Digital Media & Marketing Manager
Razorfish
02.2008 - 01.2009
- Digital Media strategy, planning, execution, reporting and analysis to drive awareness, engagement, sales.
Senior Account Executive P&G
Saatchi & Saatchi
07.2003 - 06.2006
- Managed P&G brand campaigns, enhancing consumer engagement and brand visibility.
- Executed Olay, Head & Shoulders, Pampers product launches, growing market penetration and brand awareness.
Education
Masters of Science - Integrated Marketing Communications
NORTHWESTERN UNIVERSITY - MEDILL SCHOOL OF JOURNALISM
Evanston, United States01-2007
Bachelor of Arts - English literature
NATIONAL CHENG CHI UNIVERSITY
Taipei, Taiwan01-2003
Certification
- US Marketing Scholar program, The Marketing Academy Jun 2023
- Women’s Leadership program, Yale School of Management Executive Education Dec 2022
SPEAKING ENGAGEMENTS
Panelist 2024 CMO Summit, Chicago; Panelist 2022 Left Lane Summit, NY; Panelist 2021 App Growth summit, Austin TX; Panelist 2019 Brand ANA Marketing Conference, Miami; Panelist 2018 NY Adweek; Keynote speaker 2018 Esports Summit , Las Vegas
AWARDS
2025 CLIO Awards Music Video Bronze, 2024 Shorty Awards Silver in Music Video, Finalist in Featurette Behind the Scenes video, 2021 PRO Awards Bronze for Best Gaming / Esports campaign, 2018 Gold Ex Awards Best Trade Show Activation for OMEN Gaming Lab at Twitch Con 2019, 2019 Girls in Tech Taiwan 40 under 40, 2018 Gold Ex Award for best esports activation OMEN Challenge: PUBG edition, 2017 HP Marketing Reinventor Awards, 2017 PRO Awards Best Brand Awareness campaign OMEN Twitch Con
Timeline
Global Product Marketing Director, AI Ecosystem
Lenovo Group Limited
08.2025 - Current
Marketing Director, North America Brand & Consumer Product Marketing
Lenovo Group Limited
04.2025 - 08.2025
Marketing Director, North America Consumer Intelligent Device Group
Lenovo Group Limited
01.2022 - 04.2025
Senior Marketing Manager North America: Gaming
HP Inc.
01.2015 - 01.2022
SMB Marketing Analytics Manager
HP Inc.
03.2012 - 01.2015
Senior Digital Strategy Specialist
JCPenney
05.2011 - 03.2012
Internet Marketing Analyst
Academy Sports + Outdoors
01.2010 - 01.2011
Digital Media & Marketing Manager
Razorfish
02.2008 - 01.2009
Senior Account Executive P&G
Saatchi & Saatchi
07.2003 - 06.2006
Masters of Science - Integrated Marketing Communications
NORTHWESTERN UNIVERSITY - MEDILL SCHOOL OF JOURNALISM
Bachelor of Arts - English literature
NATIONAL CHENG CHI UNIVERSITY