MIRANDA TAFELSKI
Buffalo,NY
Summary
Dynamic business development leader with a proven track record driving new client acquisition and account expansion. Expert in consultative selling and C-suite engagement, I consistently exceed sales goals while leveraging data-driven insights to inform strategic decisions. Skilled in RFP leadership and pipeline development, I foster strong relationships that enhance revenue growth.
Overview
9
9
years of professional experience
Work History
Senior Manager II, Business Development, Beauty|Wellness & Healthcare (OTC)
Circana, LLC (formerly IRI and NPD Group)
04.2022 - Current
- Led large, complex consultative sales engagements for new business acquisition, renewals, and account expansion across measurement and analytics solutions for clients such as Revlon, Elida Beauty, MCoBeauty, Sol de Janeiro, Elemis, L'Occitane, Cardinal Health, Peter Thomas Roth, Amway, Beekman 1802, Kering, AS Beauty Group, Vitamina Labs, MAV Beauty Brands, Stila Cosmetics, and Milk Makeup, driving $11.5M+ in revenue across a 4-year period.
- Built and deepened trusted C-suite and senior-level relationships, positioning solutions as mission-critical to client decision-making and long-term strategy.
- Led end-to-end RFP processes for strategic global accounts, orchestrating differentiated, executive-ready proposals that reflected client needs and competitive win themes.
- Built, qualified, and maintained a robust enterprise sales pipeline valuing over $3M annually; accurately forecasted revenue, risk, upside, and close timelines in accordance with sales cycle norms.
- Leveraged involvement in CEW, MakeUp in NY, Beauty Independent, and Global Cosmetic Industry to source leads, deepen partnerships, and stay ahead of market trends.
Service Manager
Texas Roadhouse
Cheektowaga, NY
03.2017 - 10.2022
- Oversaw daily operations, including scheduling and workflow management.
- Collaborated with the executive team on strategic business initiatives, revenue goals, and objectives.
- Established key performance indicators (KPIs) for the service team to measure success and productivity.
- Developed and maintained relationships with customers, vendors, and suppliers.
Manager Business Development
LKQ Corporation - Keystone Automotive
Buffalo, NY
11.2020 - 04.2022
- Developed relationships with 70+ new clients, and independently managed over 100 existing accounts, totaling $180,000 in monthly revenue.
- Consistently exceeded the monthly defined sales goal by 55%.
- Analyzed market data, performed audits, and evaluated performance metrics to recommend department enhancements, and generate same-store growth.
- Planned, budgeted and executed business development strategies to bring in new customers, enhance revenues, and optimize profits.
Education
Bachelor of Science - Business Administration & Management
SUNY Buffalo State
Buffalo, NYSkills
- New Business Development - Measurement & Analytics
- C-Suite & Senior Stakeholder Engagement & Relationship Building
- Consultative Selling
- Contract Negotiation & Deal Closing
- Pipeline Development & Forecasting
- CRM & Sales Pipeline Tools (Salesforce & Microsoft Dynamics)
- RFP Leadership & Proposal Development
- Market Research & Measurement Solutions
- Data-Driven Insights & Storytelling
- Cross-Functional Collaboration (Sales, Product, Thought Leadership, Practice, Delivery, Finance)
Accomplishments
- Achieved #2 Seller award 2023 with a 135% attainment of revenue goal
- Created highly effective new training program that significantly impacted efficiency and improved operations.
- Recognized as Trainer of the year 2018 for outstanding performance and team contributions.
- Created highly effective new training program that significantly impacted efficiency and improved operations.
- Recognized as Trainer of the year 2018 for outstanding performance and team contributions.
Timeline
Senior Manager II, Business Development, Beauty|Wellness & Healthcare (OTC)
Circana, LLC (formerly IRI and NPD Group)
04.2022 - Current
Manager Business Development
LKQ Corporation - Keystone Automotive
11.2020 - 04.2022
Service Manager
Texas Roadhouse
03.2017 - 10.2022
Bachelor of Science - Business Administration & Management
SUNY Buffalo State