Miranda Watson
Rome
Summary
Dynamic PR & Marketing professional with a proven track record at CABVI, excelling in media relations and content creation. Skilled in writing impactful press releases and developing strategic marketing campaigns, I leverage creativity and collaboration to enhance brand messaging and engage audiences effectively.
Overview
10
10
years of professional experience
1
1
Certification
Work History
PR & Marketing Assistant
Central Association for the Blind and Visually Impaired (CABVI)
Utica
01.2023 - Current
- Crafted and distributed press releases and media advisories to promote CABVI initiatives and events.
- Managed social media content calendar and posted on social pages.
- Writes articles for the CABVI website, Focus magazine, and newsletters.
- Works on media and marketing campaigns.
- Coordinates with the press to attend CABVI events for all departments.
- Meets with media partners and collects performance data.
- Created partnerships with Freedom Guide Dogs and the Blind Institute of Technology.
- Assisted with planning and organizing all CABVI events.
- Maintained and refreshed content on the CABVI website to ensure accuracy.
- Drafted and sent emails on behalf of BSC to communicate with stakeholders.
- Updated the Click On website.
Technician/Social Media Manager
Eyecare Center of Oneida
Oneida
01.2021 - 01.2023
- Generates important information to be used by the optometrist.
- Reviews patient status and performs medical tests for glaucoma and more.
- Oversaw social media accounts and updated website content to strengthen online presence.
Account Executive
Cumulus Media
Syracuse
01.2018 - 01.2020
- Achieving sales goals.
- Prospected, networked, and developed new business opportunities.
- Scheduled meetings with clients to discuss needs and services.
- Developing creative client focused solution-based presentations.
- Becoming a knowledgeable resource in customer's business.
Brand Ambassador
Galaxy Communication
Syracuse
01.2016 - 01.2018
- Supported event marketing efforts as part of Promotions Crew.
- Worked events and concerts like Taste of Syracuse and Krockathon.
- Managed station booth to engage attendees and facilitate sign-ups for prizes and fan club.
- Conducted interviews with fans during live events to gather feedback.
- Captured event highlights and created engaging articles for station's social media page.
- Worked the operations board during the morning show at TK99.
Education
Bachelor's Degree - Broadcasting & Mass Communication
SUNY Oswego
01-2017
Associate in Applied Science - Telecommunications
Cayuga Community College
01-2013
Skills
- Media relations
- Press release writing
- Story pitching
- Promotional writing
- Content creation
- Digital marketing
- Social media management
- Social media strategy
- Audience engagement
- Marketing campaigns
- Campaign coordination
- Coverage planning
- Campaign tracking
- Event coordination
- Event planning
- Adobe Creative Cloud
- Community relations
- Stakeholder engagement
- Networking skills
- Pitch development
- Strategic communications
- Brand messaging
- Brand development
- Market research
- News writing
- Articles
- Updating websites
- Filming
- Video editing
- Audio editing
- Final Cut
- Adobe Creative Cloud
- Microsoft Office
- Collaboration
- Team collaboration
- Time management
- Creativity
- Analytical thinking
- Results tracking
- Employee involvement
- Media advisories
- Media inquiry management
- PR strategy
- Partnership development
- Story multitasking
- Media inquiry management
- PR strategy
- Partnership development
Certification
Social Media for Business
Timeline
PR & Marketing Assistant
Central Association for the Blind and Visually Impaired (CABVI)
01.2023 - Current
Technician/Social Media Manager
Eyecare Center of Oneida
01.2021 - 01.2023
Account Executive
Cumulus Media
01.2018 - 01.2020
Brand Ambassador
Galaxy Communication
01.2016 - 01.2018
Bachelor's Degree - Broadcasting & Mass Communication
SUNY Oswego
Associate in Applied Science - Telecommunications
Cayuga Community College