Miriam Weiner
New York City,NY
Summary
Creative and ambitious content designer, product manager, and digital storyteller dedicated to making digital information accessible, purposeful, and welcoming.
Overview
15
15
years of professional experience
Work History
Associate Director, Digital Experience & Content
Solomon R. Guggenheim Museum
New York City, New York
10.2019 - Current
- Drives website editorial to create surprising access points for potential visitors
- Leads the evolution of website and app features to meet user needs and business goals while aligning with best practices
- Champions accessibility across all platforms through inclusive content, information architecture, and design
- Serves as a leader in the department, mentoring and managing staff, and contributing thought leadership
Deputy Editor, Travel
BBC
New York City, NY
02.2017 - 10.2019
- Commissioned and edited immersive articles and photo essays, including five of the top 10 performing stories of 2018
- Identified readership trends in audience data that led to content strategy changes and increased traffic
- Slashed BBC Travel's monthly error rate by implementing rigorous fact-checking procedures
- Boosted social media followings by 15% by implementing a strategy that emphasized brand awareness and engagement
Senior Project Manager, Real Estate
U.S. News & World Report
Washington, DC
07.2015 - 02.2017
- Created the Best Places to Live ranking product, which became one of the company's top five performing rankings products within two years and supported custom ad campaigns
- Developed a first-of-its-kind ranking methodology using U.S News proprietary data from various verticals across the organization
- Managed multi-functional teams and ensured product plans met stakeholder expectations
- Represented the Best Places to Live product to internal and external stakeholders to achieve buy-in and secure resources
Content Editor
McMURRY/TMG
Washington, DC
09.2014 - 07.2015
- Conceived short- and long-term digital content strategies for Brand USA intended to increase international interest in visiting the U.S National parks
- Optimized content with key search terms to drive traffic and online visibility
- Developed and maintained relationships with freelance writers across the country
- Created and managed editorial calendars for multiple digital channels
Lead Travel Editor
U.S. News & World Report
Washington, DC
05.2009 - 09.2014
- Designed U.S News Travel's major rankings products, including Best Hotels, Best Travel Rewards, and Best Cruises
- Conducted quality assurance of front- and back-end features in preparation for the initial website launch, and subsequent product launches
- Oversaw product and editorial calendars, ensuring alignment with business goals
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines
Education
Bachelor of Arts - French Language And Literature
Dickinson College
Carlisle, PA05.2009
Skills
- Product Vision and Strategy
- Content Creation
- Digital Storytelling
- Strategic Planning
- Data Analytics
- Quality Assurance
Additional Information
Society of American Travel Writers (SATW)
Served on the board and as the chair of SATW Editors' Council, 2018–20
Languages
French
Timeline
Associate Director, Digital Experience & Content
Solomon R. Guggenheim Museum
10.2019 - Current
Deputy Editor, Travel
BBC
02.2017 - 10.2019
Senior Project Manager, Real Estate
U.S. News & World Report
07.2015 - 02.2017
Content Editor
McMURRY/TMG
09.2014 - 07.2015
Lead Travel Editor
U.S. News & World Report
05.2009 - 09.2014
Bachelor of Arts - French Language And Literature
Dickinson College