Misty Bockelman
Port Saint Lucie,FL
Summary
Results-driven communications professional with over 20 years of experience developing and executing successful digital marketing campaigns. Strong competencies in data analytics, consumer behavior, and content creation enhance the ability to communicate brand value effectively and drive conversions. Proven expertise in budget management and cross-functional collaboration, alongside a commitment to leveraging emerging trends for increased brand awareness and revenue growth.
Overview
22
22
years of professional experience
Work History
Sales & Marketing Manager
PGW Auto Glass
Port St. Lucie, Florida
10.2018 - Current
- Established a strong digital footprint for the organization, attracting 20,000 active followers.
- Achieved new revenue of $9.9 million by effectively tracking and quantifying leads using Salesforce CRM.
- Implemented A/B testing for various digital marketing campaigns to identify the most effective strategies.
- Allocated resources for digital marketing campaigns efficiently.
- Maintained current knowledge of industry trends to formulate effective response strategies.
- Coordinated designing and developing promotional materials and digital assets, including videos, infographics, and banners.
- Led a team of digital marketing experts to create campaigns maximizing ROI.
- Prepared reports on key metrics such as leads generated, conversion rates, andROI.
- Managed daily operations of sales department, including supervision of staff members.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Identified and developed new markets for products or services.
- Established ambitious goals for employees to promote achievement and surpass business targets.
Operational Excellence & Logistics Manager
Kelvion Inc. USA
York, USA
09.2015 - 09.2018
- Coordinate import/export activities as well as shipping and receiving operations.
- Earned promotion to manage operations and logistics, demonstrating strong leadership and effective processes.
- Implemented ordering, tracking and billing systems and associated processes to streamline procedures.
- Directed operations involving the receipt, storage, and shipment of products.
- Coordinated and improved efficiency in export approval procedures.
Sales Business Development Manager
Spencer Forrest
Brentwood, CA
06.2013 - 09.2015
- Elevated to Sales Development Manager after demonstrating exceptional client relations.
- Promoted brand visibility and traffic at company trade shows through coordination efforts.
- Enhanced profitability by developing marketing content reflecting consumer responses.
- Identified new customers through pipelining, pre-qualification, and territory analysis and management.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
Customer Service Team Lead
Outlook Amusements
Burbank, CA
04.2009 - 04.2012
- Offered assistance in a high-volume call center environment.
- Created training manuals targeted at resolving complex customer issues.
- Informed customers about billing procedures, processed payments, and provided payment option setup assistance.
- Collaborated with external vendors and suppliers providing support services related to customer service operations.
- Developed effective processes that improved overall efficiency within the organization.
Credit Account Specialist
Alliance Data Systems
Westerville, OH
10.2003 - 10.2005
- Handled calls from retail store clerks requesting to open a consumer credit card.
- Opened up credit card accounts for various retail companies.
- Reviewed customers' FICO scores and credit reports.
Education
B.A. - Public Affairs Journalism & Communications
The Ohio State University
Columbus, OH01.2004
Some College (No Degree) - Spanish Language And Literature
Cemanahuac Spanish School
Cuernavaca, Morelos, MexicoSome College (No Degree) - Acting For The Camera, Stage And Film, Various Acting Techniques, Various Acting And Communication Studies.
The American Academy of Dramatic Arts
Hollywood, CAEssentials of Consultative Sales Course -
Penn State
York, PASkills
- Public relations
- SAP O2C processes
- A/B Testing
- ECoP accredited – ECP
- SnapR access
- Process improvement strategies
- Business Process Maps
- E-newsletters
- Problem solving
- Effective communication
- ROI optimization
- Brand strategy and management
- Campaign management
- Content creation
- Cross-functional team management
- Staff development
- New business development
- Market research and analysis
- Integrated sales and marketing tactics
- Salesforce CRM
- Event coordination
- Video marketing techniques
- Marketing campaign management
- Marketing lead generation
- Mobile marketing tactics
- SalesGenie (Data Axle Genie)
- Popl and digital NFC card setup
- Marketing dashboards and reports
- Canva and Adobe Photoshop
- Google Sites and Google Analytics
- Campaign Monitor
- Grammarly and WordTune
- Sprizzy, VeeFly
- Microsoft programs (Excel, Word, PowerPoint, CoPilot)
- Social media strategies
- ISO 9001:2015 certified, 2016
- Operating software and ERP systems
- Visio, SmartDraw
- Hootsuite, Sprout Social
- BIS-approved export license application completions and submissions
Accomplishments
- Editor's Choice Award, National Society of Poetry
- Academic Achievement Award at The Ohio State University
- Achieved a 4.0 GPA through a grant to study abroad in Cuernavaca, Morelos, MX, focusing on the Spanish language at Cemenahuac Spanish Immersion School.
- Semi-Finalist, Delta Essay Contest for Young Writers at the Ohio State University
Organizations
Screen Actors Guild-American Federation of Television and Radio Artist: SAG-AFTRA
Languages
English
Native/ Bilingual
Spanish
Limited
Select Publications
• Alli, Misty. "Sophomore Takes On Classical Music." The Lantern 06 June 2002 The Lantern Web 23 March
• 2014.
• Alli, Misty. "Construction Fuels Business Concerns." The Lantern 02 June 2003 The Lantern Web 23 March 2014.
• Alli, Misty. "Brenens Wins Library Coffee Spot." The Lantern 2 June 2003 The Lantern Web 23 March 2014.
• Alli, Misty. "Heat Creates Health Threats." The Lantern 02 July 2003 The Lantern Web 23 March 2014.
• Alli, Misty "Addition to Hale To Be Beneficial." The Lantern 07 July 2003 The Lantern Web 23 March 2014.
• Alli, Misty. "Donor Saves OSU Student's Life." The Lantern 09 July 2003 The Lantern Web 23 March 2014.
• Alli, Misty. "Tempestuous Weather Storms Through Ohio." The Lantern 14 July 2003 The Lantern Web 23 March 2014.
• Alli, Misty. "Ohio Serious About Seat Belts." The Lantern 21 July 2003 The Lantern Web 23 March 2014.
• Alli, Misty "Award Money To Aid Technology Research." The Lantern 23 July 2003 The Lantern Web 23 March 2014.
• Alli, Misty. "Painter Gets Into OSU 68 Years Late" The Lantern 04 August 2003 The Lantern Web 23 March 2014.
• Alli, Misty. "Minority Students Unhappy With Diversity Issues at OSU." The Lantern 11 August 2003 The Lantern Web 23 March 2014.
• Alli, Misty. "Hundreds Honor Victim With 5K Race." The Lantern 11 August 11 2003 The Lantern Web 23 March 2014.
• Alli, Misty. "Historic Neighborhoods Threatened By Light Rail." The Lantern 22 Feb 2004 The Lantern Web 23 March 2014.
• Alli, Misty. "New Dorms Make Life Easier." The Lantern 25 August 2003 The Lantern Web 23 March 2014.
• Alli, Misty. "Nicholson Breathes Life Into King Complex." The Lantern 25 August 2003 The Lantern Web 23 March 2014.
Self-publications: Paperback & Kindle eBook
• Bockelman, Misty, Z. Soleil, My Daddy is a Doctor, Misty's Magical Mansion, Amazon 2021
• Bockelman, Misty, Z. Soleil, My Cool & Unigue Name, Misty's Magical Mansion, Amazon 2021
• Bockelman, Misty, Z. Soleil, My Uncle is a Scientist, Misty's Magical Mansion, Amazon 2022
• Bockelman, Misty, Z. Soleil, My Big Brother is a Firefighter, Misty's Magical Mansion, Amazon 2022
• Bockelman, Misty, Z. Soleil, My Big Brother is a Firefighter, Misty's Magical Mansion, Amazon 2022
• Bockelman, Misty, Z. Soleil ,..MY. Daddy is a Father, Misty's Magical Mansion, Amazon 2022
• Bockelman, Misty, Z. Soleil, My Big Sister is a Teacher, Misty's Magical Mansion, Amazon 2022
• Bockelman, Misty, Z. Soleil, My Mommy is a Mother, Misty's Magical Mansion, Amazon 2022
• Bockelman, Misty, Z. Soleil, My Nana is a Cashier, Misty's Magical Mansion, Amazon 2022
• Bockelman, Misty, Z. Soleil, My Twin Sisters Are Business Owners, Misty's Magical Mansion, Amazon 2022
• Bockelman, Misty, Z. Soleil, My Cousin is a Warehouse Associate, Misty's Magical Mansion, Amazon 2022
• Bockelman, Misty, Z. Soleil, My Mommy is a Police Officer Misty's Magical Mansion, Amazon 2023
• Bockelman, Misty, Z. Soleil, Hey Chef Chimps What's for Dinner?, Misty's Magical Mansion, Amazon 2023
• Bockelman, Misty, Z. Soleil, My Godmommy is a Pharmacist, Misty's Magical Mansion, Amazon 2023
• Bockelman, Misty, Z. Soleil, My Mommy is a Doctor, TOO, Misty's Magical Mansion, Amazon 2021
References
References available upon request.
Timeline
Sales & Marketing Manager
PGW Auto Glass
10.2018 - Current
Operational Excellence & Logistics Manager
Kelvion Inc. USA
09.2015 - 09.2018
Sales Business Development Manager
Spencer Forrest
06.2013 - 09.2015
Customer Service Team Lead
Outlook Amusements
04.2009 - 04.2012
Credit Account Specialist
Alliance Data Systems
10.2003 - 10.2005
B.A. - Public Affairs Journalism & Communications
The Ohio State University
Some College (No Degree) - Spanish Language And Literature
Cemanahuac Spanish School
Some College (No Degree) - Acting For The Camera, Stage And Film, Various Acting Techniques, Various Acting And Communication Studies.
The American Academy of Dramatic Arts
Essentials of Consultative Sales Course -
Penn State
Similar Profiles
Robert BrownRobert Brown
Area Manager at PGW Auto GlassArea Manager at PGW Auto Glass
Jonathan VailJonathan Vail
Warehouse Lead at PGW Auto GlassWarehouse Lead at PGW Auto Glass
ALBAN NDELEALBAN NDELE
Delivery Driver/warehouse Worker at PGW Auto GlassDelivery Driver/warehouse Worker at PGW Auto Glass