Mitch Wilkison
Pompano Beach,FL
Summary
Proven Marketing Specialist with 10+ years of experience, excelling in digital marketing strategy and brand promotion. Spearheaded innovative campaigns and activations that boosted brand awareness, while optimizing budgets. Adept in content development and tracking analytics, driving significant revenue growth through targeted initiatives.
Overview
10
10
years of professional experience
Work History
Marketing Specialist
Funky Buddha Brewery (Aquired by Constellation Brands)
Fort Lauderdale, FL
07.2022 - Current
- Crafted targeted digital marketing approach, integrating paid search and social media efforts to effectively promote a portfolio of 20+ products.
- Analyzed and reported IRI sales data, delivering actionable insights and recommendations to senior management.
- Developed and implemented influencer kit campaign to enhance brand awareness, achieving 750k Instagram reach.
- Spearheaded launch of quarterly consumer sweep programs to foster customer engagement through diverse online and retail channels.
- Managed website redesign project, resulting in a 24% increase in page views and a 15% decrease in bounce rate.
- Assisted brand director in managing and strategizing $800k annual digital advertising budget to enhance brand visibility.
- Optimized email marketing workflows, resulting in a 12% increase in e-commerce sales within the first year.
Digital Content Coordinator
Funky Buddha Brewery
Fort Lauderdale, FL
06.2016 - 06.2022
- Curated compelling posts across social media channels, resulting in a 70% increase in followers.
- Developed targeted email campaigns with an average open rate of 34% and click through rate of 4.3%.
- Managed the development of diverse digital content, ensuring alignment with marketing strategies and brand standards.
Education
Bachelor of Science - Marketing
Florida Atlantic University
Boca Raton, FL06.2016
Skills
- Digital Marketing Strategy
- Brand Promotion
- Campaign Management
- Content Development
- Paid Media Strategy
- Analytics and SEO
- Influencer Marketing
- Project Management
Websites
Timeline
Marketing Specialist
Funky Buddha Brewery (Aquired by Constellation Brands)
07.2022 - Current
Digital Content Coordinator
Funky Buddha Brewery
06.2016 - 06.2022
Bachelor of Science - Marketing
Florida Atlantic University