Marketing graduate assistant with hands-on experience in college athletics, game-day promotions and operations, and fan engagement. Currently working in the South Dakota State University Athletics Marketing Department with a focus on email content, content strategy, and live event execution. Strong communicator who works well in team-based, fast-paced environments.
Overview
6
6
years of professional experience
Work History
Graduate Assistant for Marketing & Promotions
South Dakota State University
Brookings, SD
08.2024 - Current
Wrote scripts and produced events across multiple Division I sports (volleyball, soccer, wrestling, women’s basketball, baseball, and softball), and assisted in producing the Summit League Softball Championship and Summit League Volleyball Championship
Directed and mentored a team of 12 interns, managing scheduling, delegation, and on-site responsibilities.
Executed email campaigns and mobile app push notifications to promote events and foster fan engagement.
Assisted with in-game and on-field marketing operations for football and men’s basketball
Collaborated on the development and rollout of Blue Crew, a premium student club.
Game-Day Marketing Intern
South Dakota State University
Brookings, SD
08.2022 - 05.2024
Assisted in setting up, finding contestants, and running game-day marketing promotions while improving the game-day atmosphere.
Lead intern activities and coordinated with lead producer to execute in-game promotions.
Parks & Recreation Intern
City of Brookings
Brookings, SD
05.2024 - 08.2024
Assisted in the scheduling, planning, and supervising in youth summer programs.
Game-Day Operations Intern
Sioux Falls Canaries
Sioux Falls, SD
05.2023 - 08.2023
Assisted in setting up the stadium, taking tickets, helping with promotions, and lead different parts of the stadium throughout a game as well as help clean-up the stadium after the game.
Employee
Sheldon Hy-Vee
Sheldon, IA
05.2020 - 03.2024
Worked in every department in various roles as a cashier, stocker, aisles online shopper, and worked as a product counter for the RPM department.
Education
Master of Science - Sports and Recreation Management
South Dakota State University
Brookings, SD
05-2026
Bachelor of Science - Sport And Recreation Management
South Dakota State University
Brookings, SD
05-2024
Skills
Microsoft office
Administrative support
Event organization
Event coordination
Event planning
Interpersonal communication
Relationship building
Problem-solving
Community Involvement
Jacks Bash 2 - Worked multiple parking lots around Dana J. Dykhouse Stadium directing cars to open parking spaces.
Jackrabbit Athletics - Worked the media check-in table for a men’s and women’s basketball game as well as cleaning the facility after the game., Scanned tickets at the main gate in Dana J. Dykhouse Stadium for a home football game as well as cleaning the facility after the game.
Union Gospel Mission Retreat, Sioux Falls, SD - Spent a weekend at the Union Gospel Mission in Sioux Falls, SD, serving at the soup kitchen and completing various other tasks for the facility.
Timeline
Graduate Assistant for Marketing & Promotions
South Dakota State University
08.2024 - Current
Parks & Recreation Intern
City of Brookings
05.2024 - 08.2024
Game-Day Operations Intern
Sioux Falls Canaries
05.2023 - 08.2023
Game-Day Marketing Intern
South Dakota State University
08.2022 - 05.2024
Employee
Sheldon Hy-Vee
05.2020 - 03.2024
Master of Science - Sports and Recreation Management
South Dakota State University
Bachelor of Science - Sport And Recreation Management
Content Marketing Graduate Assistant at The University of Illinois at ChicagoContent Marketing Graduate Assistant at The University of Illinois at Chicago
Coordinator, Marketing Promotions and Special Events NYS Gaming Licensed at Rivers Casino and ResortCoordinator, Marketing Promotions and Special Events NYS Gaming Licensed at Rivers Casino and Resort
Graduate Assistant Athletic Marketing at Chadron State College Athletics OfficeGraduate Assistant Athletic Marketing at Chadron State College Athletics Office