Mitchell Roffman
Boca Raton,FL
Work Preference
Summary
Results-oriented Regional Vice President demonstrating exceptional productivity and efficiency in task execution. Proficient in strategic planning and team leadership, focusing on operational efficiency. Skilled in communication and problem-solving, consistently delivering results that contribute to business growth. Effective decision-maker with a history of driving successful initiatives.
Overview
13
13
years of professional experience
3
3
Certifications
Work History
Regional Vice President Sales, Mid-Market
Instructure
Remote
10.2021 - Current
- Promoted to regional vice president mid-market from director of inside sales in January 2026.
- Elevated to director of inside sales from regional sales director in November 2023.
- Directed and managed east/west coast sales teams, supervising 14 sales representatives and one sales manager.
- Oversaw territory planning, annual operating plan development, compensation plans, and go-to-market strategies.
- Led weekly sales enablement sessions, including onboarding and training initiatives.
- Achieved President's Club recognition for consecutive years: 2022, 2023, 2024, and 2025.
- Instructure Inc. specializes in educational technology as developer of Canvas, a web-based learning management system.
Senior Sales Director
Compass
New York, New York
12.2019 - 09.2021
- Promoted to Senior Sales Director (09/2020)
- Achieved $560K ramping quota in less than two months from starting
- Self-sourced close to a dozen new opportunities within the first month of obtaining my territory
- Managed 30-120-day sales cycle, ensuring timely progress and closing of deals
- Led sales coaching and enablement initiatives, enhancing pipeline management for team under Director of Sales
- Deployed value-based sales process, guiding team through discovery, demo, business value assessment, commercial discussion, and proposal stages
- Utilizes Google Forms exercise to quantify and tie back the ROI (The Compass Advantage)
- Compass is a real estate technology company with a powerful end-to-end platform that supports the entire buying and selling workflow.
Enterprise Account Executive
Schoology
New York, New York
05.2015 - 12.2019
- Promoted to enterprise account executive due to exceptional sales performance.
- Achieved $6 million in annual contract value over 4.8 years through strategic management.
- Effectively managed full sales cycle, closing deals within 3 to 12 months.
- Maintained consistent pipeline exceeding $3 million on Salesforce, organized by revenue tiers.
- Developed quarterly business territory plans with SWOT analyses for growth opportunities.
- Created formulas to track opportunity and quota metrics each quarter.
- Coached SDR team, resulting in 15% increase in conversion rates of sales opportunities.
Mid-Market Account Executive
ZocDoc
New York, New York
09.2013 - 05.2015
- Promoted from account executive to mid-market account executive in April 2014.
- Executed daily prospecting activities, enhancing pipeline for achieving monthly quotas.
- Utilized direct outreach tactics to contact decision-makers, securing valuable meetings.
- Collaborated with customer success, streamlining onboarding to reduce potential churn.
- Designed user-friendly platform enabling patients to easily find and schedule appointments with medical professionals.
Skills
- Value-based selling
- Sales management techniques
- Sales enablement
- Operational planning
- Contract negotiations
- Customer relationship management
- Salesforce and Clari
- Outreach strategies
- Outreachio and Slack
- Microsoft 365 and Google Apps
- Pipeline development
- Sales forecasting
- Team leadership and coaching
Certification
Managing for Impact - WinningByDesign issued - March 2025
Timeline
Regional Vice President Sales, Mid-Market
Instructure
10.2021 - Current
Senior Sales Director
Compass
12.2019 - 09.2021
Enterprise Account Executive
Schoology
05.2015 - 12.2019
Mid-Market Account Executive
ZocDoc
09.2013 - 05.2015