Mitye A. Cook
Raleigh,NC
Summary
Detail-oriented Aspiring Data Analyst with strong analytical skills and experience in leveraging data to drive decision-making. Proficient in data analysis, visualization, and performance tracking using Power BI and SQL. Currently completing Microsoft’s Data Analyst Professional Certification, eager to apply analytical skills in a data-driven environment.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Artist Development & Digital Marketing
Atlantic Records
03.2022 - 11.2024
- Developed data-driven artist campaigns (3-12 months) by analyzing audience engagement, ad performance, and social trends.
- Optimized YouTube ads through CTR, conversion rates, and audience retention analysis to maximize ROI.
- Collaborated with blogs and marketing agencies, using A/B testing and demographic insights to refine content and partnerships.
Startup Founder & Data Analyst
TalkofTheTown Platform
01.2016 - 01.2024
- Analyzed user engagement metrics with Power BI, optimizing platform performance for over 200 million streams
- Developed automated reports for campaign performance, improving ROI through continuous analysis
Marketing Associate
Kmart
06.2015 - 07.2017
- Analyzed sales data to evaluate campaign effectiveness using Excel.
- Designed visual reports to track promotional performance, collaborating on data-driven retail initiatives
- Boosted brand visibility by developing and executing targeted marketing campaigns.
Startup Founder
Jungle State
01.2013 - 01.2017
- Evaluated social media engagement to achieve a 150% increase in user interaction
- Utilized Microsoft Excel and Project Crescent to optimize marketing strategies based on user data.
Education
Bachelor’s Degree - Marketing
Seton Hall University
South Orange, NJ01.2013
Skills
- SQL
- Excel
- Power BI
- Tableau
- Basic Python for data analysis
- Data Cleaning & Transformation
- Statistical Analysis
- Market & Financial Analysis
- Performance Tracking
- Data visualization and presentations
- Microsoft Excel
Certification
- Microsoft Data Analyst Professional Certificate (8 courses completed)
- Google Ads Certification
- UPenn Business Specialization Program
Timeline
Artist Development & Digital Marketing
Atlantic Records
03.2022 - 11.2024
Startup Founder & Data Analyst
TalkofTheTown Platform
01.2016 - 01.2024
Marketing Associate
Kmart
06.2015 - 07.2017
Startup Founder
Jungle State
01.2013 - 01.2017
- Microsoft Data Analyst Professional Certificate (8 courses completed)
- Google Ads Certification
- UPenn Business Specialization Program
Bachelor’s Degree - Marketing
Seton Hall University
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