M. Katie McCart, IPC
Boise,ID
Summary
Cross-trained Market Research Manager skilled in top-to-bottom survey execution with a specialty in data-driven consumer insights demonstrated over 7.5 years of industry success. Strategic and collaborative with expertise in the CPG industry including primary and secondary research, retailer loyalty data, and POS/panel. Recognized as best-in-class deliverable builder with a passion for oral presentation.
Overview
11
11
years of professional experience
Work History
Market Research and Category Manager
SMARTeam - Advantage Solutions
Boise, ID
08.2021 - 08.2025
- Led end-to-end qualitative and quantitative research across primary and secondary sources, from scoping through study design, fielding, analysis, implications, and delivery.
- Synthesized multi-source shopper and consumer data into actionable recommendations that shaped strategy, drove growth, and strengthened shopper engagement.
- Delivered category and shopper analysis, including opportunity identification, assortment optimization, innovation launch assessment, and post-promotion evaluation.
- Crafted visually compelling, best-in-class insight stories (including presentations, dashboards, and reports) that simplified complex data and enabled confident decision-making across audiences.
- Served as a strategic thought-leadership partner, proactively consulting on research opportunities to maintain the company’s reputation as a go-to resource.
- Recognized as the company’s top presenter; regularly presented insights and recommendations to client directors, key accounts, industry professionals, and internal leadership.
- Managed and mentored team members while overseeing multiple concurrent projects and research initiatives, ensuring quality, speed, and budget adherence.
- Played a key role in building internal training programs and assisted with the Principles of Category Management at Boise State University to scale research, storytelling, and category acumen.
- Impact and scope of role led to responsibilities being restructured into multiple specialized positions following departure.
Market Research & Consumer Insights Associate
SMARTeam - Advantage Solutions
Boise, ID
06.2018 - 08.2021
Customer Support/Centralized Services Representative
Idaho Independent Bank
Boise, ID
07.2016 - 06.2018
Real Estate Administrative Assistant
WN Realty
Boise, ID
04.2014 - 05.2016
Education
IPC - Principles of Market Research
University of Georgia
GA01-2023
BBA - Marketing Research & Entrepreneurship Management
Boise State University
12.2018
Associate of Arts -
Idaho State University
Boise, ID2016
High School Diploma -
Renaissance High School
2016
Skills
- Nose-to-tail survey coordination
- Consumer trend and behavior analysis
- Comfortable with variety of deliverables
- Expert in Microsoft Office with experience in PowerBI
- Secondary sources incl: RTR loyalty data, POS/Panel, Mintel, MRI Simmons, Datassential, etc
- IPC certified actionable insights architect
- Engaging public speaker/presenter
- Motivated solution finder
- Enthusiastic collaborator
- Information gatherer
- Experienced trainer & mentor
- Proven client manager
Timeline
Market Research and Category Manager
SMARTeam - Advantage Solutions
08.2021 - 08.2025
Market Research & Consumer Insights Associate
SMARTeam - Advantage Solutions
06.2018 - 08.2021
Customer Support/Centralized Services Representative
Idaho Independent Bank
07.2016 - 06.2018
Real Estate Administrative Assistant
WN Realty
04.2014 - 05.2016
BBA - Marketing Research & Entrepreneurship Management
Boise State University
Associate of Arts -
Idaho State University
High School Diploma -
Renaissance High School
IPC - Principles of Market Research
University of Georgia