Macy McCausland
Pittsburgh,PA
Summary
Articulate and driven leader with high energy and engaging personality. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
1
1
year of professional experience
Work History
Brand Manager
2 Krew Security & Surveillance
04.2023 - Current
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Developed and monitored brand guidelines to support brand consistency and engagement.
- Hired and coordinated videographer to assist with video production in order to showcase top product and clientele.
- Assisted Director of Human Resources in creation of EVP to showcase brand strategy through hiring technique and campaigns.
Marketing Manager
2 Krew Security & Surveillance
05.2022 - 04.2023
- Created and managed social media campaigns to increase brand engagement.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Conducted market research to identify new opportunities and target markets.
- Optimized email campaigns to increase open and click-through rates.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Education
Bachelor of Arts - Fashion Merchandising, Marketing
Kent State University
Kent, OHSkills
- Microsoft Office: Word, Excel, Powerpoint, Sharepoint
- Adobe Creative Suite: Acrobat Pro, Photoshop, Illustrator, InDesign
- Social Media Campaigns, Marketing Campaigns
- Content Creation, Visual Merchandising
Timeline
Brand Manager
2 Krew Security & Surveillance
04.2023 - Current
Marketing Manager
2 Krew Security & Surveillance
05.2022 - 04.2023
Bachelor of Arts - Fashion Merchandising, Marketing
Kent State University
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