Moana Ferry
Ventura,CA
Summary
Experienced professional with over 10 years in the retail and fashion industry. Proactive, passionate, and personable, with a demonstrated expertise in providing excellent customer service, driving revenue and growth, and offering creative direction and styling. Possesses strong problem-solving abilities, exceptional organizational skills, and effective communication capabilities. Recognized for effectively collaborating with team members to achieve sales objectives and maintain positive store environment.
Overview
13
13
years of professional experience
Work History
Owner & Founder
Moana Vintage
04.2019 - Current
- Sourcing and merchandising highly curated, quality vintage clothing sold online and in-store
- Creating product images and product data for website product launches
- Managing social media and email marketing presence to build a strong and consistent customer base
Creative Director, Marketing & E-Commerce Manager
ASTR the Label
11.2015 - 11.2019
- Developed and created consistent brand vision and identity for contemporary's women's clothing brand
- Directed and managed content creation for lookbooks, selling assets, and e-commerce product images
- Led strategic campaigns and promotions in collaboration with the VP of Digital Marketing, while managing social media and marketing teams
- Managed website merchandising, product data uploads, and inventory monitoring; implemented necessary web development and operation changes
- Established a customer service system for over 300 wholesale accounts and trained customer service team
- Coordinated wholesale collection assets and samples for buyer meetings and showroom appointments
Sales Associate / Chanel Brand Ambassador - Designer Shoes
Saks Fifth Avenue
10.2012 - 04.2013
- Built a book of quality clientele by understanding their needs, selling on an appointment basis, providing genuine unparalleled service and providing consistent communication and follow-up
- Responsible for driving business for Chanel products and upholding brand standards through product knowledge, visual merchandising and inventory management
Personal Stylist and Assistant Manager, Designer Shoes
Nordstrom, Inc.
11.2011 - 09.2012
- Assisted in managing and training new sales associates in selling standards and procedures
- Supervised and monitored sales floor to ensure excellent customer service and sales targets were being met
- Top 5 sales person within first quarter of sales - sold $130,000 in merchandise
Education
Bachelor of Arts - Visual Communication, Studio Art Minor
Santa Clara University
06.2010
Skills
- Shopify POS
- Microsoft Office
- Adobe Creative Suite
- Mailchimp
- Small business operations
- Customer relations and client service
- Verbal and written communication
- Project management
- Marketing and Product branding
- Attention to detail
- Team leadership
- Teamwork and collaboration
- Inventory management
Skillsandawards
Proficiency in Shopify POS, Microsoft Office, Adobe Creative Suite, N41, Mailchimp, 2008 California College Media Association: Third Place for Best Black and White Advertisement
Timeline
Owner & Founder
Moana Vintage
04.2019 - Current
Creative Director, Marketing & E-Commerce Manager
ASTR the Label
11.2015 - 11.2019
Sales Associate / Chanel Brand Ambassador - Designer Shoes
Saks Fifth Avenue
10.2012 - 04.2013
Personal Stylist and Assistant Manager, Designer Shoes
Nordstrom, Inc.
11.2011 - 09.2012
Bachelor of Arts - Visual Communication, Studio Art Minor
Santa Clara University
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