Mohammed Ismail
Emids Technologies
Parsippany-Troy Hills,NJ
2
Languages
1
Certification
16
years of professional experience
Senior Product Manager – Omnichannel Messaging Platform leading enterprise communication platforms with 5+ channels and 7+ integrations across SFMC, Braze, West, and CSG. Defines product vision, roadmaps, KPIs, and API-driven workflows for HIPAA-compliant omnichannel messaging, consent management, and secure archival services. Partners with 11+ engineering, architecture, UX, and vendor partners to move complex healthcare messaging platforms from concept to production.
Work History
Senior Product Manager – Omnichannel Messaging Platform
6 Years 4 Months- Led the end-to-end build of a new enterprise omnichannel messaging platform, partnering with engineering, architects, UI/UX, and compliance teams.
- Defined multi-year product vision, roadmap, KPIs, and delivery strategy aligned with enterprise patient-communication goals.
- Directed integrations with SFMC, Braze, West, CSG as SFMC SME for data models, APIs, AMPScript, and cross-channel orchestration, enhancing system interoperability.
- Collaborated with UI/UX teams to design intuitive platform interfaces; translated prototypes into actionable engineering requirements.
- Ensured full compliance with HIPAA, CAN-SPAM, and enterprise governance standards across all communication channels.
- Integrated IPP consent-management to enforce real-time opt-in/opt-out checks before message delivery.
- Partnered with architects to define scalable, API-driven workflows and event-based communication patterns.
- Managed and mentored Product Owners, ensuring alignment across multiple delivery streams in a SAFe Agile environment.
- Created architecture diagrams, workflows, and documentation using Confluence, Visio, and Lucidchart to support project clarity and stakeholder alignment.
- Contributed to messaging-platform and vendor consolidation efforts, streamlining operations and standardizing platforms across the enterprise.
- Emids Technologies / Client: CVS Health (Aetna Inc.), New York
- Led cross-functional teams to develop and launch innovative healthcare products, enhancing patient outcomes.
- Drove product strategy by conducting market analysis and aligning with organizational goals to maximize impact.
- Oversaw roadmap planning and prioritization of features based on customer feedback and competitive landscape.
- Collaborated with engineering and design teams to ensure timely delivery of high-quality product releases.
- Mentored junior product managers, fostering professional growth and improving team performance through best practices.
- Implemented agile methodologies to enhance project efficiency, resulting in faster development cycles.
- Analyzed key performance indicators to assess product success and inform future enhancements strategically.
- Established strong relationships with stakeholders to gather insights and drive alignment on product vision and objectives.
- Increased product adoption by identifying customer needs and developing innovative product features.
- Managed product roadmaps, aligning with company goals and ensuring timely delivery of key features.
- Drove go-to-market plans for product releases, coordinating marketing efforts to raise brand awareness and generate leads.
- Led cross-functional teams for successful product launches, resulting in increased market share.
Product Owner – Omnichannel Messaging Platform
3 Years 3 Months- Owned the product backlog, roadmap, and feature prioritization to meet populationhealth goals and memberengagement KPIs.
- Designed and delivered membercentric engagement journeys across web, mobile, and contactcenter channels for chroniccondition management, preventive screening, and wellness programs.
- Integrated member data across Epic Care Management, ODS, member portals, and campaign platforms to enable datadriven personalization and a unified member profile.
- Developed segmentation and targeting strategies informed by clinical and behavioral data to increase outreach relevance.
- Established Agile delivery practices (backlog refinement, PI planning, MoSCoW prioritization, tshirt sizing) to improve predictability and throughput.
- Delivered CMScompliant, HIPAAaligned communication features and collaborated with caremanagement teams to translate clinical workflows into digital engagement opportunities.
- Facilitated PI Planning sessions for MarTech teams under the SAFe Agile model to ensure programlevel alignment and execution.
- Emids Technologies / Client: CVS Health (Aetna Inc.), Bengaluru
Systems Management Specialist / Business Analyst
3 Years 8 Months- Connect with Stake holders for Requirement gathering and elicitation.
- Preparing Business documents - BRDs, Data Mapping documents etc.
- Preparing Product Backlogs, User Stories, Business flow diagrams and walk through with Team.
- Track the progress of work as per the Business Requirements and E2E validation of the Product.
- Provide Product demo to clients.
Technical Operations Controller
1 Year 2 Months- Unix system and network administration.
- Performance and Capacity Management.
- Infrastructure Monitoring.
Junior Systems Administrator
11 Months- Unix system and network administration.
- Performance and Capacity Management.
- Infrastructure Monitoring.
Education
Bachelor of Engineering (B.E.)
Skills
Omnichannel Messaging (Email
SMS
Push
In-App
Voice)
Vendor Integrations: SFMC (Expert)
Braze
West
CSG
SFMC Expertise: Email Studio
Mobile Studio
Automation Studio
Web Studio
Content Builder
Audience Builder
etc
HTML
CSS
AMPScript
API Architecture
JSON Payloads
Product roadmap ownership
KPI definition
Platform standardization
Vendor consolidation
Multi-year product vision
Consent management
HIPAA compliance
CAN-SPAM compliance
SAFe Agile leadership
PI planning
Accomplishments
Awarded Star Award for best performance by Client.
Awarded multiple Cause for Applause
Certification
- Certified SAFe Product Manager / Product Owner (PMPO)
- Certified ITIL V3 Foundation
- SFMC Administrator Training
- Adobe Journey Optimizer (AJO) Training
- Adobe Customer Data Platform (CDP) Training
Languages
English
Full Professional
Hindi
Full Professional
Timeline
Senior Product Manager – Omnichannel Messaging Platform
Emids Technologies
03.2020 - 07.2026Read More
Product Owner – Omnichannel Messaging Platform
Emids Technologies
03.2017 - 06.2020Read More
Systems Management Specialist / Business Analyst
IBM India Pvt Ltd.
07.2013 - 03.2017Read More
Technical Operations Controller
Thomson Reuter India Services Pvt Ltd.
05.2012 - 07.2013Read More
Junior Systems Administrator
Maintec Technologies Pvt Ltd
11.2010 - 10.2011Read More
Visvesvaraya Technological University (VTU)
Bachelor of Engineering (B.E.)
Read More