Taylor Knight
Houston
Summary
Dynamic marketing professional with extensive experience at Fortune 500 companies, specializing in various areas of digital marketing. Proven track-record of enhancing customer engagement and retention through data-driven strategies and innovative campaign management. Skilled in performance analytics and project management, fostering strong partnerships to drive significant growth in user acquisition.
Overview
7
7
years of professional experience
Work History
Affiliate Marketing Manager
WEIGHT WATCHERS
05.2024 - 07.2025
- Managed a global affiliate network of 400+ partners, including Capital One, Rakuten, RetailMeNot, and Planet Fitness, driving user acquisition and engagement through cross-promotional placements.
- Optimized affiliate program to achieve performance goals, improving budget pacing efficiency and maximizing commissions.
- Oversaw day-to-day affiliate relationships, executing co-branded placements across partner sites to boost visibility and enhance conversion.
- Coordinated with cross-functional teams to deliver creatives, promotion codes, and custom offers, leading to increased affiliate sign-ups.
- Partnered with Paid Media Performance teams to refine affiliate funnels, improving customer activation and retention across mobile and email channels.
- Developed and optimized retention strategies for both new and long-term affiliate partners, blending data-driven insights with relationship-based collaboration.
- Leveraged CRM and mobile marketing tactics to enhance downstream engagement for affiliate-acquired users.
- Assisted in developing and executing testing plans that identified growth opportunities, facilitating collaboration across teams to further expand the Affiliate channel.
- Oversaw project timelines and deliverables to ensure all initiatives were executed effectively.
CRM Strategy Manager, Poker
BETMGM
11.2022 - 02.2024
- Developed data-driven email marketing CRM strategy for Poker vertical, increasing customer value and retention rates.
- Led retention strategy across diverse player profiles, using behavioral segmentation to tailor offers and lifecycle communications.
- Built differentiated retention approaches for high-value/advanced players, developing cost-managed reward strategies to maintain loyalty and reduce churn.
- Used performance data to refine targeting models that increased player lifetime value and engagement within the Poker vertical.
- Re-engaged low-value players through targeted micro-reward incentives (e.g., $10 account credits), successfully reactivating lapsed users on the platform.
- Coordinated project activities to refine segmentation and align email promotions with business goals, effectively driving Poker volume through cross-selling.
- Oversaw content quality and coordinated project updates for senior management, outlining KPIs to drive continuous improvement initiatives.
Marketing Manager, CRM
Walmart
05.2021 - 11.2022
- Coordinated development and execution of CRM and email marketing strategies using Braze, resulting in enhanced customer engagement and lowered churn rates.
- Managed project timelines and collaborated with cross-functional teams to implement segmentation and retention strategies that boosted customer lifetime value (LTV) and reduced acquisition costs through effective email outreach.
- Designed and implemented end-to-end user flows and welcome journeys using CRM, email, and mobile marketing channels to drive early-stage engagement.
- Built a comprehensive customer onboarding roadmap, creating timed touchpoints that increased purchase intent (e.g., product exposure on day 3, new category recommendations on day 7).
- Mapped behavior-triggered paths to guide users to key purchase moments and marketplace features, improving early lifecycle performance.
- Supported launch and customer acquisition strategy for Walmart's Local Marketplace division, collaborating with marketing, product, and CRM teams.
Sr. Email & Mobile Marketing Strategist
BURGER KING CORPORATION
08.2020 - 05.2021
- Managed multi-channel marketing efforts, including email and SMS marketing, to strengthen customer loyalty and retention through affiliate strategies.
- Developed targeted marketing strategies using data-driven insights to optimize customer engagement and satisfaction.
- Spearheaded national digital campaigns with major partners like Sony, T-Mobile, and Coca-Cola, enhancing brand reach and visibility.
Email & Mobile Marketing Coordinator
AMERICAN EAGLE OUTFITTERS INC.
Pittsburgh
01.2019 - 08.2020
- Executed email marketing campaigns at American Eagle Outfitters, enhancing design, segmentation, and A/B testing to increase customer engagement and sales.
- Coordinated push notifications and SMS campaigns for timely promotional messages, improving customer retention rates.
- Oversaw in-app campaigns to improve user experience and engagement, monitoring performance metrics to inform future strategies.
- Managed technical aspects of marketing platforms for seamless execution of all initiatives.
Education
Master of Arts - Communication Technology, Marketing
Point Park University
Pittsburgh, PA12-2022
Bachelor of Science - Integrated Marketing Communications
Slippery Rock University
Slippery Rock, PA05-2018
Skills
- Email Marketing
- Affiliate Marketing
- Paid Media
- Mobile Marketing
- SMS
- Push
- In-app Messaging
- Performance Analytics & Reporting
- Audience Segmentation
- A/B Testing & Optimization
- Campaign Management
- Omni-Channel Campaigns
- Email Strategy
- Integrated Marketing
- Project Management
- CRM
Hobbies and Interests
- Travel: Love exploring new cultures and destinations, which inspires creativity in marketing campaigns.
- Fitness: Engaged in regular fitness activities, promoting a healthy work-life balance.
- Digital Marketing Trends: Passionate about staying updated on the latest digital marketing strategies and tools.
- Nature Enthusiast: Passionate about hiking and exploring the outdoors, fostering a deep appreciation for the environment.
- Film Buff: Enjoy watching and analyzing a wide range of films, which enhances creativity and storytelling skills.
- Music Lover: Actively engage with various music genres, attending live concerts and festivals, and exploring how music influences culture and marketing.
Software And Systems
- Braze
- Klaviyo
- Salesforce Marketing Cloud
- AirShip
- Radar
- PowerBI
- Tableau
- RockerBox
- Adobe Analytics
- Omniture
- Amplitude
- Talon.One
- AirTable
- Asana
- Monday
- Workday
- Impact
- Slack
- Microsoft Teams
- Zoom
- Google Workspace
Timeline
Affiliate Marketing Manager
WEIGHT WATCHERS
05.2024 - 07.2025
CRM Strategy Manager, Poker
BETMGM
11.2022 - 02.2024
Marketing Manager, CRM
Walmart
05.2021 - 11.2022
Sr. Email & Mobile Marketing Strategist
BURGER KING CORPORATION
08.2020 - 05.2021
Email & Mobile Marketing Coordinator
AMERICAN EAGLE OUTFITTERS INC.
01.2019 - 08.2020
Master of Arts - Communication Technology, Marketing
Point Park University
Bachelor of Science - Integrated Marketing Communications
Slippery Rock University