Molly Hobbs

• Manage social media content strategy and monthly calendars for funeral home and law firm clients, increasing online engagement and brand consistency.
• Write video scripts and promotional materials for financial services clients, ensuring messaging aligns with client objectives and regulatory standards.

• Author and edit press releases and marketing materials for Elevation, LTD. Advertising Agency, supporting diverse client campaigns.
• Write and edit proposals based on RFP requirements for Elevation, LTD.
• Produced and edited consumer finance content for the Consumer Finance Protection Bureau, collaborating with legal and subject matter experts on topics such as banking, loans, and mortgages.
• Wrote and edited web content for Boston Medical Center, ensuring brand and SEO alignment for newly acquired healthcare facilities.
• Researched and created white papers, landing pages, and digital ads for Maxim Healthcare, delivering timely and relevant industry content.
• Led content strategy and digital copywriting for Boston Scientific (Electrophysiology), translating complex healthcare information into accessible, multi-channel content for professional audiences.

• Develop patient-centric pharmaceutical copy for digital campaigns including paid search and social media ads, enhancing engagement and clinical trial awareness.
• Conceptualize and execute clinical trial campaign branding and naming, delivering measurable improvements in campaign performance.
• Collaborate with cross-functional teams to ensure unified brand messaging and maximize client satisfaction.
• Leverage audience insights and analytics to refine messaging, drive patient loyalty, and increase ROI.
• Create compelling narratives that boost trial participation and awareness through targeted content initiatives.

• Launched customer retargeting programs, email marketing, and e-newsletters for cosmetics and wellness brands, driving significant increases in web traffic and appointments.
• Produced SEO-optimized articles on women’s health for Viveve.com and other clients, generating high engagement and readership.
• Strategically authored monthly promotions and newsletters for Jivana Green Spa & Salon, resulting in a 50% increase in appointments.

Authored and refined consumer testing product pages for Quest Diagnostics.
Developed SEO-focused web content and articles for QuestHealth.com using AMA style guidelines.

• Redesigned and wrote web pages for Rutgers University New Jersey Medical School, supporting a more student-focused user experience.
• Produced educational articles, internal documents, and sales/marketing collateral for Bayada Home Health Care.

• Recruited, registered, and oriented 500 medical students annually, providing excellent customer service
• Facilitated communication between medical schools and hospital
• Corresponded with medical schools, physicians, and hospital administration
• Conducted internal communications with staff and faculty to enhance operations