Summary
Overview
Work History
Education
Skills
Timeline
AWARDS AND RESIDENCIES
PUBLICATIONS
TEACHING EXPERIENCE
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Boomer Pinches

Boomer Pinches

Northampton,MA

Summary

Professional copywriting and content creation expert with a talent for producing dynamic and persuasive content. Proven track record of delivering high-quality work that resonates with target audiences and supports marketing goals. Valued team player known for reliability, consistency, and adaptability to evolving project requirements, while demonstrating exceptional writing and editing skills.

Overview

26
26
years of professional experience

Work History

Freelance Copywriter

Atria Senior Living
05.2023 - Current
  • Write blog posts that serve as native advertising with an eye toward SEO optimization.
  • Research and create dynamic brand-specific content for all three of Atria’s senior living brands (Atria Senior Living, Coterie Luxury Senior Living, and Holiday by Atria).

Freelance Copywriter

Ask.com
02.2022 - 11.2022
  • Write a monthly holiday cocktails column with an eye toward SEO maximization.

Freelance Copywriter

University of Massachusetts
05.2018 - 11.2018
  • Wrote articles for School of Social and Behavioral Sciences alumni magazine.
  • Reconceptualized and wrote content for the website of the School of Humanities and Fine Arts.

Freelance Copywriter and Strategist

Brigade
11.2017 - 04.2018
  • Served as head strategist and copywriter for rebranding AmericInn.
  • Reconceptualized and rewrote copy for the Wyndham Hotel Group’s development website.
  • Wrote copy for advertisements and collateral for Weleda, Wyndham Hotel Group, Travelodge, and other clients.

Copywriter and Copyeditor

Amherst College
10.2013 - 05.2015
  • Substantially revised and edited letters from scholarship and fellowship students to alumni donors.

Consultant and Technical Writer

Carbon Consulting Group
09.2004 - 05.2006
  • Wrote and edited technical copy, legal documents, and online content for a telecommunications consulting firm.
  • Handled special projects upon request, including developing and implementing the company style guide.

Section Editor

The Shopper News
09.2000 - 12.2002
  • Wrote features and news articles, copyedited content, and assisted with layout.

Reporter

Home-2-Home Online
12.1999 - 05.2000
  • Wrote online feature stories and articles on London real estate.

Staff Writer

The American
12.1999 - 05.2000
  • Wrote stories and articles on American politics, arts, literature, and culture.

Education

Master of Fine Arts - Creative Writing

University of Massachusetts Amherst
Amherst, MA
05.2011

Bachelor of Arts - English

University of Massachusetts Amherst
Amherst, MA
05.2000

Skills

  • Copywriting
  • Creative storytelling
  • Content writing
  • Content strategy
  • Copyediting
  • Keyword Research
  • On-page optimization
  • SME Interviews
  • Communication
  • Collaboration
  • AI integration

Timeline

Freelance Copywriter

Atria Senior Living
05.2023 - Current

Freelance Copywriter

Ask.com
02.2022 - 11.2022

Freelance Copywriter

University of Massachusetts
05.2018 - 11.2018

Freelance Copywriter and Strategist

Brigade
11.2017 - 04.2018

Copywriter and Copyeditor

Amherst College
10.2013 - 05.2015

Consultant and Technical Writer

Carbon Consulting Group
09.2004 - 05.2006

Section Editor

The Shopper News
09.2000 - 12.2002

Reporter

Home-2-Home Online
12.1999 - 05.2000

Staff Writer

The American
12.1999 - 05.2000

Bachelor of Arts - English

University of Massachusetts Amherst

Master of Fine Arts - Creative Writing

University of Massachusetts Amherst

AWARDS AND RESIDENCIES

First Year Fellowship, UMass Amherst MFA Program, 2006, Deborah Slosberg Memorial Award for Poetry, 2008, Deborah Slosberg Memorial Award for Fiction, 2010, Selected for Best New American Voices, 2010, Artist’s Residency at Yaddo, 2013, 2016, 2018, 2021, 2023, and 2025, Artist’s Residency at MacDowell, 2016

PUBLICATIONS

  • “Drowning for Beginners.” The Sun. August, 2019. Print.
  • “Outland Empire.” Jubilat. Jan. 2017, Special Issue 30.5. Print.
  • “Nothing but Sky.” The Sun. Nov. 2016, Issue 491. Print.
  • “Tragicomedians.” The Adroit Journal. Jan. 2016. Online. (theadroitjournal.org/issue-fourteen-boomer-pinches-the-adroit-journal)
  • “Tempus,” “Wellfleet,” “The Writer.” Narrative Magazine. Feb., May, and Sept. 2015. Online. (www.narrativemagazine.com/authors/boomer-pinches)
  • “The Mounting Evidence of Our Decline.” PANK. Nov. 2014. Online. (pankmagazine.com/piece/mounting-evidence-decline/)
  • “Between You and Every Horizon.” The Austin Review. Jan. 2014, Issue 1. Print.
  • “The Immortal Zelensky.” The Sun. Dec. 2010, Issue 420. Print.
  • “Spoiler Alert.” Tin House. Volume 11, No. 4, June 2010. Print.
  • “Another Calamity Averted.” matchbook.com. May 2010. Online. (www.matchbooklitmag.com/pinches.html)
  • “How to Make an Omelet”. notnostrums. April 2010. Online.
  • “Bethlehem Is Full.” Best New American Voices 2010. Ed. Dani Shapiro. New York: Mariner Books, 2009. Print.
  • “The Doctor’s Wife”. Seeing Other People. May 2009. Online and print.
  • “Global Widespread Panic”. Global Widespread Panic. April 2008. Online.
  • “The Astronauts.” The Massachusetts Review. 48.1, 2007. Print.

TEACHING EXPERIENCE

  • Smith College July 2012-December 2017, September 2019-May 2021 Lecturer, English Department Northampton, MA
  • Teach first-year college students the fundamentals of university-level writing, with an emphasis on critical thinking, self-expression, attention to audience, and revision.
  • Introduce students to various writing genres, including the personal narrative, analytical essay, and academic research essay.
  • Develop and implement a writing curriculum based on aspects of performance in everyday life.
  • The School of The New York Times Summer 2019 Instructor, “The Foreign Bureau: Covering the World” New York, NY
  • Taught the principles and practice of international journalism to a diverse group of high school students.
  • Led dynamic workshops on strategies for engaging news consumers in foreign affairs.
  • Worked with Pulitzer Prize-winning faculty to develop an innovative and inclusive syllabus.
  • Smith College Summers 2014-2018 Instructor, The Young Women’s Writing Workshop Northampton, MA
  • Taught high school students how to read fiction critically and apply the techniques used by published authors to their own creative writing.
  • Led writing workshops that focused on critiquing and revising students’ short stories.
  • Western New England University Jan 2011-May 2017 Lecturer, English Department Springfield, MA
  • Taught first-year college students the fundamentals of university-level writing, with an emphasis on critical thinking, self-expression, attention to audience, and revision.
  • Introduced students to various writing genres, including the personal narrative, analytical essay, and research essay.
  • Developed and implemented a curriculum to introduce students to the fundamentals of literature — fiction, poetry, and drama.
  • Western New England University July 2014 Lecturer, Low-Residency MFA Program Springfield, MA
  • Spoke on several panels about creative writing, story construction, and reading literature.
  • University of Massachusetts September 2006-May 2011 Teaching Associate, Writing Program Amherst, MA
  • Worked with a diverse population of students, including non-native speakers of English.
  • University of Massachusetts January 2008-December 2008 Teaching Associate, English Department Amherst, MA
  • Developed courses on Introductory Creative Writing (Poetry and Fiction) and Advanced Creative Writing (Fiction).
  • Taught sections of 20 students, comprised of advanced undergraduates and English majors.
  • Created an interactive forum to generate online discussion for reading assignments.
  • Putney Student Travel Summer 2009 Instructor, Excel at Amherst College Amherst, MA
  • Taught journalism to international students ages 14 to 18.
  • Edited, compiled, and published a class magazine, with a focus on features, op-eds, and reviews.
  • Rennert Bilingual 2002-2003, Summers 2006 and 2007 Instructor New York, NY
  • Designed courses for non-native English speakers in writing, grammar, and TOEFL preparation.
  • Created innovative in-class exercises to improve student confidence and conversational skills.
  • Inlingua International December 2003-June 2004 Instructor Istanbul, Turkey
  • Designed course curricula and taught classes in writing, grammar, and conversation.
  • Ridgewood Public Schools September 2001-June 2002 Substitute Teacher Ridgewood, NJ
  • Taught classes in English, math, science, history, and P.E. for grades K–12.