Molly McGinley
Voorhees
Summary
Legal Marketing Specialist with five years of proven experience collaborating with cross-functional teams utilized to drive successful marketing initiatives and foster brand growth. Known for reliability and strategic thinking in fast-paced environments.
Overview
6
6
years of professional experience
Work History
MARKETING SPECIALIST
Archer & Greiner, P.C.
04.2024 - Current
- Act as liaison for vendors, professional development committees, and client development committees alike to support all aspects of the full-service firm's marketing initiatives across nine offices.
- Assist overseeing brand consistency and create designs for promotional items and firm branded apparel; developed and launched two successful employee stores in one year.
- Design event registration websites and manage all logistics for 7+ large scale client-facing events yearly.
- Work with industry leadership to develop and execute practice-specific collateral for the sports and entertainment group, land use and real estate group, and environmental law group.
- Trained six new hires accordingly and provide hands-on support as needed.
MARKETING COORDINATOR
Archer & Greiner, P.C.
07.2022 - 04.2024
- Managed all logistics and deliverables pertaining to 250+ yearly firm-sponsored events.
- Created 200+ yearly advertisements for magazines, sponsorship program books, and directories.
- Edited and distributed all marketing communication including client alerts, press releases, blogs, articles, event recaps, etc.
- Managed vendor relationships for a 15-month long comprehensive website redesign project.
COMMUNITY RELATIONS COORDINATOR
The Bristal at Somerset
10.2021 - 07.2022
- Conducted in-person and virtual tours of the luxury community.
- Acted as the B2B and B2C liaison for healthcare professionals, partners, and prospective clients.
- Utilized a CRM to nurture 500+ accounts through all stages of the sales process.
MARKETING INTERN
Brandywine Living at Govenor's Crossing
02.2020 - 05.2020
- Created digital and print collateral to promote the facilities monthly events for residents.
- Assisted with in-person tours and made 50+ daily sales calls.
- Became familiar with social media marketing, search engine optimization, and copywriting.
BRAND AMBASSADOR
MS Marketing
09.2019 - 03.2020
- Organized and hosted 15 strategic marketing events to drive awareness for Puerta Negra Tequila brand.
- Conducted marketing research and planned pre & post-event reporting and outreach accordingly.
Education
Bachelor of Arts - Advertising
Rowan University
Glassboro, NJ06.2020
Skills
- Event Coordination: Cvent Events & Constant Contact
- Content Creation: Canva & Adobe Creative Suite
- Customer Relationship Management System (CRM): Salesforce
- Email Marketing: Cvent eMarketing Tool
- Website Management: Wordpress & RubyLaw
- Social Media Management: Google Analytics, Sprout & Hubspot
Timeline
MARKETING SPECIALIST
Archer & Greiner, P.C.
04.2024 - Current
MARKETING COORDINATOR
Archer & Greiner, P.C.
07.2022 - 04.2024
COMMUNITY RELATIONS COORDINATOR
The Bristal at Somerset
10.2021 - 07.2022
MARKETING INTERN
Brandywine Living at Govenor's Crossing
02.2020 - 05.2020
BRAND AMBASSADOR
MS Marketing
09.2019 - 03.2020
Bachelor of Arts - Advertising
Rowan University
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