Molly Shaw
Marketing And Social Media Manager
Johnstown,NY
Summary
Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management, fundraising, and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
2
2
years of professional experience
Work History
Media Marketing Manager
Mopco Improv Theatre
Schenectady, NY
09.2022 - Current
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Increased brand awareness through creation of innovative print and digital productions for social media channels and press releases.
- Managed company social media pages and increased social media presence, monitoring user engagement and recognizing trends.
- Developed content for press releases, websites and social media.
- Created printed marketing materials designed to drive campaigns.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
Customer Service and Social Media Manager
Country Valley Vet Clinic
Amsterdam, NY
08.2022 - Current
- Supervised employees and assessed performances to determine training needs and define accurate plans for decreasing process lags.
- Introduced higher standards for customer service and increased efficiency by streamlining operations.
- Developed and offered unique discount options to drive interest in new product lines.
- Monitored customer service operations to assess agent performance and provide feedback.
- Followed through with client requests to resolve problems.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
General Manager
Destination Pet, LLC
Chandler, AZ
08.2021 - 08.2022
- Developed effective business plans to align strategic decisions with long-term objectives.
- Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Boosted productivity consolidating material planning, data collection, payroll and accounting programs into one system.
- Assessed reports to evaluate performance, develop targeted improvements and implement changes.
- Developed and maintained relationships with customers and suppliers through account development.
Donor Relations Manager
Wild Spirit Wolf Sanctuary
Ramah, NM
07.2020 - 08.2021
- Used Quickbooks and Mailchimp to compile reports on donor profiles, credit information and response rates to improve donation tracking.
- Established technical strategy for entire company, accounting for overall business goals, budgetary limitations and resource allocation.
- Defined and integrated roles, responsibilities and processes for business team and data management organization.
- Worked with senior management to define project scope and direction, creating inter-departmental frameworks to drive successful project execution.
- Spearheaded deployment of websites, social media and mobile applications.
- Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.
- Increased customer engagement through social media.
Education
Associate of Arts - Social Sciences Education
Adirondack Community College
Queensbury, NYBBA - Business Management
SUNY Canton
Canton, NYSkills
Print and Digital Media
Content marketing
Strategic content planning
Keen eye for detail
Fundraising campaigns
Timeline
Media Marketing Manager
Mopco Improv Theatre
09.2022 - Current
Customer Service and Social Media Manager
Country Valley Vet Clinic
08.2022 - Current
General Manager
Destination Pet, LLC
08.2021 - 08.2022
Donor Relations Manager
Wild Spirit Wolf Sanctuary
07.2020 - 08.2021
Associate of Arts - Social Sciences Education
Adirondack Community College
BBA - Business Management
SUNY Canton