Open To Work
Mona Cruz
San Diego,CA
Work Preference
Summary
Account Executive with a proven track record of exceeding sales targets through effective contract negotiations and pipeline development. Experience in Fleet Management Software, AEC, and IOT. Expertise in client relationship management resulting in consistent revenue growth. Strong ability to identify new business opportunities while enhancing client loyalty and delivering measurable outcomes.
Overview
1
1
Certification
22
22
years of professional experience
Work History
Account Executive
Tenna
Southern California and Hawaii, California
04.2026 - Current
- Closed $120k in contracts within 3 weeks of new-hire training
- Generated over $600k in pipeline within 4 weeks of new-hire training
- Engaged in cold-calling, association events, and trade shows to generate prospects and build lead pipeline.
- Developed customized pricing strategies to meet client needs and drive sales opportunities.
- Developed client relationships through regular communication and follow-ups.
- Assisted in identifying client needs and recommending appropriate solutions.
- Provided guidance on effective product usage and maintenance procedures during customer interactions.
- Performed product demonstrations at conferences, meetings, and seminars.
- Managed account documentation and maintained accurate records in CRM systems.
- Coordinated with internal teams to ensure timely project delivery and improve client satisfaction.
- Coordinated with internal teams to ensure timely project delivery and client satisfaction.
- Conducted research on industry trends and competitive landscape to identify potential customers.
Account Executive
IMAGINiT
California and Hawaii, CA
07.2025 - 04.2026
- Generated $750k in new contract acquisition and hitting 150% to sales target.
- Negotiated contracts with clients, securing profitable outcomes for the company.
- Cultivated relationships with key decision-makers through regular visits and follow-up calls.
- Managed client accounts, ensuring timely communication to enhance overall satisfaction.
- Conducted market research to identify client needs, trends, and potential business opportunities.
- Collaborated with cross-functional teams to streamline project workflows and improve processes.
- Maintained CRM system, updating client information and tracking interactions efficiently.
- Generated weekly sales performance reports for management review against targets.
- Recognized as Top Performer for $400k in Bluebeam license acquisition in 2025.
Regional Sales Manager
Hilti North America
Chicago, IL
07.2024 - 03.2025
- Achieved 112% of sales target by leading a team to surpass their previous performance metrics at 75% to quota.
- Oversaw team responsible for $9 million quota, ensuring accountability and focus on objectives.
- Developed and implemented promotional strategies, enhancing regional sales objectives and key account servicing.
- Conducted market analysis to identify trends and opportunities, driving strategic initiatives in the region.
- Investigated competitor products and services to penetrate new markets effectively.
- Identified cross-selling and up-selling opportunities, boosting revenue within the existing customer base.
- Managed client relationships to improve satisfaction and retention rates in assigned territory.
- Trained and mentored new sales representatives on product knowledge and effective techniques.
SaaS Solutions Consultant
Hilti North America
Southern California
07.2019 - 07.2024
- Generated $2 million in new contract acquisitions.
- Achieved recognition among top 10% of North American sales performers.
- Facilitated customer meetings to discuss requirements and propose tailored solutions.
- Identified potential risks associated with proposed solutions and executed mitigation strategies.
- Collaborated with sales enablement team to enhance Salesforce CRM, improving software data capture efficiency.
- Conducted competitive analysis of marketplace solutions, providing insights to inform strategic direction.
- Maintained comprehensive knowledge base of product features across multiple platforms.
- Developed comprehensive project plans outlining timelines, resources, deliverables, and milestones.
- Supported senior leadership in completing projects, resolving issues, and developing budgets and schedules.
District Sales Manager
ADP
Southern California
11.2018 - 07.2019
- Achieved 125% of sales target with $625K in new contracts generated.
- Negotiated contracts to maximize profits while addressing customer needs.
- Secured long-term accounts through effective sales presentations and recommendations.
- Analyzed sales data to identify trends, developing targeted plans for territory.
- Generated leads via cold-calling and digital outreach to expand customer base.
- Gained market share through aggressive training programs for team members.
- Coached team on effective sales techniques, fostering motivation to meet revenue goals.
- Created comprehensive reports summarizing district operations, guiding strategic decisions.
General Manager B2B Sales
Verizon
San Diego, California
08.2004 - 10.2018
- Awarded President's Club 8 of 14 years for top performance exceeding quota by 150%
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Tracked monthly sales and generated reports to inform business development strategies and decision-making.
- Developed service and sales strategies that increased customer retention and contributed to revenue growth.
- Built and maintained loyal, long-term customer relationships through effective account management.
- Delivered exceptional client experiences through hands-on leadership of associates and managers.
- Managed budgets and allocated resources to enhance operational efficiency and support business goals.
- Monitored financial performance and identified areas for improvement in cost savings and revenue generation.
- Analyzed market trends to inform business strategies and product offerings.
- Conducted regular meetings with senior management team to review progress against established objectives.
- Prepared detailed reports for senior leadership outlining key performance metrics related to operational success.
- Trained and mentored team members on best practices and company policies.
- Fostered a positive work environment to improve team engagement and morale.
- Resolved customer complaints quickly while maintaining high quality standards of service delivery.
- Created effective business plans to focus strategic decisions on long-term objectives.
Education
Bachelor of Science - Technical Management
DeVry University
Chicago, IL12-2013
Skills
- Sales expertise
- Lead generation
- Sales presentation
- Product demonstrations
- Sales forecasting
- Sales proficiency
- Sales quota achievement
- Negotiation skills
- Territory management
- Client relationship building
- Customer engagement
- Revenue generation
- Business development
- Account-based marketing
- Market penetration tactics
- Consultative selling
- Research and analysis
- CRM systems
- Systems and software expertise
- Team leadership
- Decision making
- Strategic planning
- Sales performance metrics
- Strong presentation skills
- Customer relations
- Revenue generation
Certification
- Executive Selling
Accomplishments
- President's Cabinet - Verizon - 2004-2018
- Million Dollar Sales Club - Hilti North America 2020
- Top Bluebeam Sales Achievement - IMAGINiT 2025
- Top Sales Achiever Award - IMAGINiT- 2025
Timeline
Account Executive
Tenna
04.2026 - Current
Account Executive
IMAGINiT
07.2025 - 04.2026
Regional Sales Manager
Hilti North America
07.2024 - 03.2025
SaaS Solutions Consultant
Hilti North America
07.2019 - 07.2024
District Sales Manager
ADP
11.2018 - 07.2019
General Manager B2B Sales
Verizon
08.2004 - 10.2018
Bachelor of Science - Technical Management
DeVry University