Monica Mathis
Senior Marketing Manager
LIGHTHOUSE POINT,Florida
Summary
Skilled Senior Marketing Manager with over 14 years of experience managing B2B digital marketing strategies and event management. An expert in content and social media with a track record for executing and managing email, social, webinars and event marketing initiatives to drive sales and brand recognition. Leader in conceptualizing social, digital campaigns, and tradeshows that generate revenue. Effectively, managed and coached both veteran and junior marketing team members.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
Work History
Senior Marketing Manager
Homes.com, CoStar Group
Boca Raton, FL
11.2017 - Current
- Boosted brand awareness and generated leads through email, social, webinars, events, and advertising that generated 3.5 million in annualized revenue.
- Oversaw marketing copy, images, videos, emails, social ads, webinar content and other collateral.
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Work closely with sales management team and VP of marketing to establish digital campaigns that generate revenue and reduces churn.
- Developed key metrics and performance indicators to measure overall effectiveness of marketing campaigns.
- Oversaw 80+ annual tradeshow events with a 1 million budget.
- Developed KPIs to better track events, and ran a tradeshow strategy that yielded in 110% positive ROI.
- Increased brand awareness, and attendee growth of webinar series by consistently repurposing webinar content on Facebook group.
- Mentors and provides career development to team members.
- Managed a marketing budget, monitored performance and made adjustments to meet goals
Marketing & Industry Relations Manager
Homes.com
Boca Raton, FL
07.2012 - 11.2017
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Increased efficiency and maximized savings by negotiating vendor contracts.
- Optimized advertising efforts by developing specialized content for each industry advertising partner.
- Built and implemented within Salesforce a framework to track conversions of all marketing initiatives.
- Partnered with graphics team, and product marketing manager to prepare, and design marketing collateral.
- Monitored trends in social media, industry and competitive landscape to create new material.
- Produced training manuals for sales new hires.
- Provided onsite management of large scale tradeshows.
- Maintained daily content for all B2B social media channels.
Marketing Coordinator
Homes.com
Boca Raton, FL
07.2007 - 07.2012
- Coordinated social media posts, and email campaigns to execute product introductions.
- Planned and executed internal and external marketing events.
- Worked with design in creating marketing collateral for clients.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook and Instagram.
- Oversaw the Homes.com's annual tradeshow and events budget.
- Supervised onsite team of caterers, audio-visual technicians, and facility management team.
- Handled day-to-day tradeshow shipping and receiving.
- Managed administrative logistics of events planning, event booking and event promotions.
- Demonstrated respect, friendliness and willingness to help wherever needed.
Traffic Manager
Green Advertising Inc
Boca Raton, FL
01.2005 - 01.2007
- Liaison between account executives and design team.
- Spearheaded design process to align with client specifications and internal deadlines.
- Researched design trends, technology and processes and directed work of design team.
- Increased design operational efficiency by developing improved filing systems between account executives and design team.
- Identified and communicated customer needs to design team.
Traffic Coordinator
Zimmerman Advertising
Fort Lauderdale, FL
01.2004 - 01.2005
- Communicated deadlines and established benchmarks for incremental departmental success.
- Created work schedules and project management plans organization-wide to maintain efficiency and timeliness.
- Coordinated broad-scale revisions to deficiencies in team productivity.
Education
Bachelor of Arts - Political Science, Minor in Communications
Florida State University
Tallahassee, FL 08.1999 - 12.2003
Skills
Marketing campaign strategies
Social media management
Event management
Facebook ads
Salesforce
Marketo
Budgeting
Product development
Brand development
Staff management
Company culture initiatives
Accomplishments
President's Club Winner 2015
Timeline
Senior Marketing Manager
Homes.com, CoStar Group
11.2017 - Current
Marketing & Industry Relations Manager
Homes.com
07.2012 - 11.2017
Marketing Coordinator
Homes.com
07.2007 - 07.2012
Traffic Manager
Green Advertising Inc
01.2005 - 01.2007
Traffic Coordinator
Zimmerman Advertising
01.2004 - 01.2005
Bachelor of Arts - Political Science, Minor in Communications
Florida State University
08.1999 - 12.2003