MONICA PEÑA
Converse
Summary
Results-driven marketer and TikTok Shop affiliate with 13 years of leadership experience at H-E-B, specializing in team development, training, and customer engagement. Brings extensive experience managing people, resolving issues, and fostering positive environments—now applying to building and supporting engaged creator communities.
Overview
15
15
years of professional experience
Work History
TikTokShop Afilliate
TikTokShop
05.2025 - Current
- Created converting short-form videos/ Livestreams to promote TikTokShop products
- Collaborated with brands to promote products in alignment with platform guidelines
- Generated revenue through story-telling and strategic call to actions
Management Experience Program
HEB
New Braunfels
05.2023 - 05.2025
- Accepted to HEB's internal School of Retail Leadership
- Participating in four-part rotational program tailored to enhancing leadership within store operations with successful completion resulting in potential Assistant store director role.
- Conduct daily coordination with store leadership, regional talent teams to further enhance store leadership skills.
- Provide assistance in my administrative role by completing pre-hire screenings of, conducting interviews with candidates and assessing hire recommendations.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Assisted with customer requests and answered questions to improve satisfaction.
Career Coach
HEB
New Braunfels
01.2022 - 05.2023
- Executed all onboarding, training and career planning efforts for store partners.
- Developed and implement in-store Talent Planning sessions allowing leadership the opportunity to scope and create developmental career paths for more than 10 candidates.
- Hosted career prep workshops which included resume building, and interview preparation.
Store and Service Admin
HEB
San Antonio
01.2011 - 01.2022
- Previous roles in customer advocate operations, business center, bookkeeping ultimately transitioning to service administrator for store location.
- Proactively provided logistical support to satellite store locations during outages and other special events.
- Organized multiple job fairs to recruit, worked with job boards to enhance job posting visibility and worked with area universities to implement community outreach.
Education
Bachelor of Arts (B.A.) - Management with a concentration in Human Resources
Texas A&M University
San AntonioSkills
- Customer experience and relationship building
- Conflict Resolution
- Time Management
- Human Resources
- Interviewing
- Talent Assessment
- Onboarding
- Team Leadership
References
References available upon request
Languages
Spanish
Timeline
TikTokShop Afilliate
TikTokShop
05.2025 - Current
Management Experience Program
HEB
05.2023 - 05.2025
Career Coach
HEB
01.2022 - 05.2023
Store and Service Admin
HEB
01.2011 - 01.2022
Bachelor of Arts (B.A.) - Management with a concentration in Human Resources
Texas A&M University