Monica Terlouw
Aliso Viejo,United States
Summary
Dynamic professional with over 40 years of diverse experience in sales, publishing, event production, customer service, and the non-profit sector. Committed to contributing to a fast-paced team in a part-time capacity, with a wealth of knowledge and a proven track record of advancing organizational objectives. Known for strong problem-solving abilities and exceptional communication skills, complemented by a customer service-centric approach that consistently yields positive results. Recognized by peers for going the extra mile to support customers and encouraging effective use of available resources.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Sr. Director, Membership & Councils
Specialty Equipment Market Association (SEMA)
01.2006 - 07.2024
- Responsible for the Association's membership growth and retention.
- Optimize an organization-wide initiative to ensure retention goals were met and exceeded, never dropping below an 85% retention rate, recognized as - excellent.
- Lead on the association's Customer Service SOP project. Implemented a 10-page best practice booklet for staff to ensure the most customer-centric interactions with members, exhibitors and vendors.
- Lead the 9 staff liaisons to the councils and networks.
- Managed budgets effectively for each council and network to ensure optimal use of resources while maintaining financial stability.
- Responsible for exhibitor booth, advertising and sponsorship sales for the trade-only show. It's the largest trade show in North America with over 160k professionals in attendance.
- Managed over 3 million dollars working with companies like 3M, Sherwin-Williams, Snap-on and small businesses as well that make up 80% of our exhibitors.
Inside Sales Manager/Advertising Sales
Petersen Publishing/EMAP
05.1996 - 12.2005
- Began as an inside salesperson within the Direct Marketing Sales department. Had success increasing sales year over year resulting in a promotion to the department manager.
- Assisted in developing training materials for new hires within the Direct Marketing Sales Department, contributing to team growth.
- Mentored junior staff members, sharing best practices in advertising sales techniques to foster professional growth within the team.
- Continued Success resulted in a promotion as an outside sales representative. Managed over 2 million dollars’ worth of business.
- Relocated to NYC as the New England territory rep for sales in Motor Trend, Hot Rod and 4-Wheel & Off Road. Client list included Pirelli, McGraw-Hill and their representing agencies.
Education
Special Education Major
Boston College
Chestnut Hill, Mass.undefined
Brookline High School
Brookline, MASkills
- Strong verbal and written communication
- Sales Operations Management
- Prospecting skills
- Skilled in Microsoft Excel, Word, and PowerPoint
- Experience with Customer Management Databases: ACT, Salesforce CMD
- Familiar with Google Docs features
- Service-oriented professional
- Fluent Spanish speaker
- Experience in SMART project methodologies
Certification
Sales Professional – Project Management (SMART) – Customer Service Specialist
Languages
Speak and Read Spanish fluently
Timeline
Sr. Director, Membership & Councils
Specialty Equipment Market Association (SEMA)
01.2006 - 07.2024
Inside Sales Manager/Advertising Sales
Petersen Publishing/EMAP
05.1996 - 12.2005
undefined
Brookline High School
Special Education Major
Boston College
Similar Profiles
Dan HobgoodDan Hobgood
Senior Director, Marketing at Specialty Equipment Market Association (SEMA)Senior Director, Marketing at Specialty Equipment Market Association (SEMA)
Monica TerlouwMonica Terlouw
Sr. Director, Membership & Councils/Industry Sales at Specialty Equipment Market Association (SEMA)Sr. Director, Membership & Councils/Industry Sales at Specialty Equipment Market Association (SEMA)
Matthew AllainMatthew Allain
Skilled Laborer at SemaSkilled Laborer at Sema
Sheri WahlSheri Wahl
Crossing Guard at All City Management ServicesCrossing Guard at All City Management Services
Megan Lauren DunakinMegan Lauren Dunakin
Graphic Design Intern at Boise State University Wellness ServicesGraphic Design Intern at Boise State University Wellness Services