Monika Solanki
New York,NY
Summary
Experienced marketing professional with a Master's degree in Integrated Marketing from NYU, skilled in performance marketing, social media management, content creation, and digital marketing. Proficient in blending AI-driven strategies with creative approaches to foster growth and cultivate business relationships.
Overview
6
6
years of professional experience
Work History
Social Media Coordinator
Minds Beyond Measure
03.2024 - 05.2024
- Developed and implemented social media strategies to increase brand awareness and engagement. Created and managed content calendars, ensuring timely delivery of posts across social media platforms.
- Led outreach campaigns and tracked performance metrics. Conducted market research and provided insights to enhance marketing strategies. Managed website updates and ensured content was optimized for SEO.
Social Media Manager
HOPS Healthcare
08.2020 - 09.2021
- Led content creation and social media strategies, resulting in a 30% increase in brand awareness. Utilized graphic design expertise to develop visually captivating digital content, increasing click-through rates by 25%.
- Developed and executed social media strategies aligned with business objectives, driving a 25% growth in lead generation.
Social Media Manager
LetsBiz
07.2019 - 06.2020
- Developed and executed comprehensive social media strategies that aligned with Letsbiz's objectives.
- Crafted and tailored high-quality, engaging content for target audiences across Instagram, Facebook, LinkedIn, and the company website.
- Conducted in-depth tracking and analysis of social media metrics to evaluate campaign performance and deliver data-driven recommendations for continuous improvement.
Event Management Coordinator
Government of Gujrat
08.2019 - 08.2019
- Planned and executed corporate events, ensuring seamless coordination and collaboration with vendors and suppliers. Conducted post-event evaluations to measure success and identify areas for improvement.
Management Intern
Weekend Window
12.2018 - 03.2019
- Assisted in employee onboarding and development, ensuring compliance with industry standards and regulations. Coordinated and executed events, including product launches and team-building activities for up to 750 attendees. Established performance goals and provided feedback to employees for continuous improvement.
Content Writer
ExtraChai
09.2018 - 12.2018
- Prepared professional proposals and created content for websites and online publications, leveraging market research to identify trends and opportunities. Produced and edited various types of content, including blog posts and social media posts, under tight deadlines.
Education
Master of Science - Integrated Marketing
New York University
New York, NY12.2023
Bachelor of Arts - Business Administration
Pandit Deendayal Petroleum University
Gujrat, India01.2020
Skills
- Google Analytics
- Adobe Creative Suite
- Photoshop & Final Cut Pro
- Mailchimp & WordPress
- Illustrator & Canva
- Adobe Premiere Pro
- SEMrush & Apple Search Ads
- MS Office, PowerPoint, Excel
- Google Ads Manager
- HubSpot & Qualtrics
- Microsoft Advertising
- Content Development
- Digital Advertising
- Mobile & Social Marketing
- Copy Writing & Content Writing
Volunteer Experience
Crafted comprehensive lesson plans and provided personalized support to diverse learners, fostering positive relationships and enhancing teaching skills
Projects
- Real World Course: Created a Marketing Campaign Proposal for Rizzoli New York to advertise their books in the market.
- Launched a weekly medium blog for Digital Marketing course- "Marketing in the Age of Digital"
- Created various marketing campaigns for Tiffany, Royal Caribbean, Peloton, Fenty Beauty.
Timeline
Social Media Coordinator
Minds Beyond Measure
03.2024 - 05.2024
Social Media Manager
HOPS Healthcare
08.2020 - 09.2021
Event Management Coordinator
Government of Gujrat
08.2019 - 08.2019
Social Media Manager
LetsBiz
07.2019 - 06.2020
Management Intern
Weekend Window
12.2018 - 03.2019
Content Writer
ExtraChai
09.2018 - 12.2018
Master of Science - Integrated Marketing
New York University
Bachelor of Arts - Business Administration
Pandit Deendayal Petroleum University
Similar Profiles
Marion Makaria MassaquoiMarion Makaria Massaquoi
Public Speaking at Way Beyond MeasurePublic Speaking at Way Beyond Measure
Eric RosarioEric Rosario
Data Collection Driver at Service MeasureData Collection Driver at Service Measure
Arjun PatelArjun Patel
Deli Worker at Beyond Measure MarketDeli Worker at Beyond Measure Market
Natali SharipashviliNatali Sharipashvili
Server / Food Expeditor at Rhubarb Hospitality Collection (RHC)Server / Food Expeditor at Rhubarb Hospitality Collection (RHC)
Gifty DavisGifty Davis
Billing Manager at Fish & Richardson, P.C.Billing Manager at Fish & Richardson, P.C.