Richard Rampersad

• Build, manage, and optimize paid digital advertising campaigns across Meta (Facebook/Instagram) and Google Ads, aligning ad spend with lead generation targets and revenue goals.

• Track and report on campaign performance using Google Ads, Meta Ads Manager, and GA4; adjust budgets, creatives, and audience targeting to improve CPL, conversion rate, and ROI.
• Monitor market trends and competitive positioning to refine ad messaging, landing pages, and execute A/B testing on campaign creatives.
• Developed and implemented engaging social media content strategies to enhance brand visibility.
• Analyzed social media metrics to optimize campaign performance and improve audience engagement.
• Managed daily social media interactions, fostering community relationships and customer support.

• Delivered prompt, courteous, and effective responses to customer inquiries, consistently ensuring a high-quality and positive service experience.
• Built and sustained strong client relationships through clear communication, active listening, and a proactive approach to identifying and addressing member needs.
• Applied strategic sales techniques to enhance member engagement, influence decisions, and encourage timely follow-through and action.
• Quickly developed comprehensive expertise in the product portfolio to confidently guide customers through options, features, and tailored recommendations.
• Maintained consistently high CRM performance scores across all customer engagement platforms by ensuring accuracy, responsiveness, and quality interactions.

• Facilitated engaging activities for children aged 12 and up, promoting participation, creativity, and positive social interaction.
• Fostered teamwork and provided light tutoring support to reinforce learning and skill development.
• Maintained clean, organized play and learning environments while ensuring adherence to ELL program guidelines and expectations.
• Supported positive behavior management by encouraging respect, inclusion, and cooperation among participants.