Taylor Melton
District Heights,MD
Summary
Creative Video Content Creator and Video Editor with a proven track record of building, elevating, and marketing brands through strategic social media storytelling. Known for developing high-impact video content and innovative digital campaigns that have driven thousands of new followers, increased engagement, and strengthened brand visibility for both House of Miyake Mugler and Lolita Leopard.
Highly skilled in video editing, short-form content strategy, brand marketing, and audience growth across multiple platforms. Combines artistic vision with data-driven social media marketing to create culturally relevant, trend-forward content that converts viewers into loyal communities.
Overview
16
16
years of professional experience
Work History
Social Media Coordinator
Miyake Mugler
New York, NY
03.2021 - Current
- Developed and scheduled engaging social media content across multiple platforms.
- Monitored social media channels for audience engagement and feedback.
- Assisted in executing digital marketing campaigns to enhance brand visibility.
- Analyzed social media metrics to identify trends and improve strategies.
- Collaborated with design team to create visually appealing graphics for posts.
- Researched industry trends to inform content strategy and audience targeting.
- Created social media content with consistent content and tone.
- Created shareable content that resonated with followers, driving increased engagement rates and audience growth.
- Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
- Boosted brand visibility by developing and implementing engaging social media campaigns.
- Interacted with fans and clients in effort to take advantage of positive posts and feedback to boost brand identification.
- Monitored comments sections across platforms to address negative feedback and maintain brand reputation.
- Developed a strong online presence for clients through targeted social media strategies tailored to their unique needs.
- Created content strategies for digital media.
Video Editor
Lolita Leopard
New York, NY
03.2013 - Current
- Edited video content for social media platforms, enhancing viewer engagement.
- Collaborated with creative team to develop compelling visual narratives.
- Utilized Adobe Premiere Pro for video editing and post-production tasks.
- Implemented feedback from clients to improve final video quality and alignment with brand objectives.
- Assisted in managing multiple projects simultaneously, ensuring timely delivery of edits.
- Conducted quality checks on video outputs to maintain high production standards.
- Researched industry trends to incorporate innovative techniques into editing processes.
- Delivered edits on time for reviews and final delivery.
- Organized and worked with raw footage from multiple cameras and sources.
- Delivered edits with multiple camera angle choices, titles, graphics, audio, and special effects.
- Conceived, crafted and executed dynamic video edits to captivate target audiences and accomplish project objectives.
- Edited together video, audio still imagery and motion graphics for creative and informational multimedia projects.
- Worked tight deadlines with team or independently and made quick creative editing decisions to maintain high quality of work.
- Managed multiple projects simultaneously, meeting strict deadlines while maintaining high-quality results.
- Contributed new ideas and looked for ways to improve content editing and processes.
- Adapted quickly to changes in project scope or direction by revising edit decisions based on updated creative briefs or client feedback.
Social Media Content Creator
Lolita Leopard
New York
03.2010 - Current
- Developed engaging content for multiple social media platforms, enhancing brand visibility and user interaction.
- Executed social media campaigns, aligning with marketing strategies to boost audience engagement.
- Analyzed social media metrics to optimize content strategy and improve performance.
- Collaborated with cross-functional teams to ensure cohesive messaging across all digital channels.
- Developed engaging content for social media platforms to enhance brand visibility.
- Conducted audience research to tailor content to target demographics effectively.
- Created visually appealing graphics and videos using design software for social media use.
- Managed daily social media interactions, responding promptly to audience inquiries.
- Tracked industry trends to inform relevant and timely content creation strategies.
- Enhanced brand awareness by creating engaging and shareable social media content.
- Managed content across multiple platforms for widest audience reach.
- Scheduled regular postings using social media management tools, ensuring a steady stream of fresh content for followers'' consumption.
- Developed an effective social media strategy, resulting in consistent growth in followers and engagement rates.
- Utilized visual storytelling techniques, incorporating eye-catching images and videos into posts for higher engagement rates.
- Collaborated with influencers to create sponsored content, expanding brand exposure and attracting new followers.
Education
High School Diploma - Computer Graphics
Bowie State University
Bowie, MDSkills
- Content marketing
- Content development
- Social media marketing
- Content curation
- Social media management
- Social content planning
- Video editing
- Cross-platform promotion
- Marketing strategy
- Social media strategy
- Account management
- Social media expert
- Platform expertise
- Strategic planning
Timeline
Social Media Coordinator
Miyake Mugler
03.2021 - Current
Video Editor
Lolita Leopard
03.2013 - Current
Social Media Content Creator
Lolita Leopard
03.2010 - Current
High School Diploma - Computer Graphics
Bowie State University