MONIRA MOHAMED

Implementation Expertise

• Led end-to-end deployment of Omada programs for Regional, National, and Health System accounts, ensuring seamless execution from strategic planning through post-launch optimization.

Account Growth & Market Expansion

• Defined a strategic vision and objectives for 2025 to drive measurable business growth.
• Proactively gathered and analyzed competitor information on HCSC ecosystem entrant (Twin Health), collaborating cross-functionally to mitigate risks.
• Contributed to a substantial account expansion by identifying new market segments, increasing Tri State deal scope by 500k lives.
• Provided insights into competitor acquisition costs and presence to inform market entry decisions (Tri State deal).
• Surpassed 2023 enrollment targets by 10k enrollments, reaching 238% in Prevention and 203% in Hypertension; on track for 2024 goals.
• Created a targeted sales strategy for HCSC’s Large Group Custom segment, driving client adoption.
• Partnered with CX to upsell HMO offerings through HCSC, successfully closing two new upsell opportunities.
• Streamlined Fully Insured group ingestion, adding 22k lives and enhancing LTV/CAC ratios.

Partnership & Sales Enablement

• Enhanced awareness of Omada’s value proposition by developing "HCSC’s Spotlight" training for HCSC sales teams.
• Led the planning and execution of strategic sales meeting to align goals with HCSC.
• Designed internal activation plans and shared goals with HCSC for sustained growth.
• Organized and executed quarterly and annual business reviews, collaborating with cross-functional teams to strengthen partnerships and assess progress.

• Managed strategic product roadmap for Cortex, a case-based learning software used by 15,000 radiologists nationwide. Collaborated with executive stakeholders to define business outcomes and implement Agile methodologies, leading to $350,000 in cost savings within one year.
• Led the development of a CME platform delivering courses in 17 specialties, resulting in $5 million annual reoccurring revenue.
• Oversaw initiatives to educate radiologists on the imaging features of COVID-19, resulting in participation from 4,500 professionals in just two quarters.
• Guided cross-functional team of 20 personnel, both on and off-shore, in the successful delivery of key functionality to clients.

• Spearheaded the development and implementation of Sonarr for the NIH Precision Medicine Initiative, effectively engaging one million participants while ensuring requirement alignment with 40+ healthcare providers. Championed standardized recruitment practices that included underserved populations.
• Oversaw design, translation, and configuration of health surveys for the NIH Precision Medicine Initiative, resulting in the completion of 120k surveys in one year. Conducted audience segmentation and A/B testing, successfully guiding stakeholders on leveraging psychographics to meet recruitment goals.
• Managed TEEN HEED and Step it UP programs, focusing on diabetes prevention in adolescents and cardiovascular health improvement in at-risk middle-aged women in Washington, D.C.

• Led the design and development of PROLinQ application, enabling secure patient-reported outcomes sharing. Piloted in three US sites with 2,000 patients.
• Leveraged customer feedback through surveys and focus groups to enhance product adoption.
• Led the creation of an online course on the Future of Genomics and Precision Medicine in collaboration with SAP, resulting in 30,000 individuals completing the course within a span of 2 years.