Proactive Market Director/Financial Advisor with expertise in developing, implementing and strengthening marketing plans. Offers analytical, proactive approach to revamping strategies to meet changing needs. Talent for directing creative efforts and brand engagement combined with history of surpassing objectives.
Data-driven Market Director/Financial Advisor with over 15 years of experience bringing previously untapped market sectors into focus and expanding market base incrementally. Deeply collaborative sales leader, building diverse teams and generating comprehensive market strategies to boost overall brand recognition.
Goal-oriented manager with distinguished experience in the Financial Services industry and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
23
years of professional experience
3
years of post-secondary education
Work History
Thrivent
Chesterfield, MI
Market Director/Financial Advisor
01.2017 - Current
Job overview
Conducted market research to discover new leads, opportunities and messaging.
Qualified leads by scheduling introductory discovery meetings and calls.
Formulated well-defined action plan to prioritize potential clients and achieve and exceed objectives.
Assessed customer needs and developed customized solutions to drive sales.
Liaised with external stakeholders to form strategic partnerships with prospective clients.
Built diverse sales pipeline to exceed quota targets.
Created customer loyalty programs to increase repeat business.
Collaborated with sales, marketing and other internal teams to meet shared goals.
Trained and mentored sales personnel to apply best practices and techniques.
Developed and implemented successful sales strategies to drive growth and exceed revenue targets.
Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
Developed and maintained relationships with key clients to increase sales and customer retention.
Analyzed sales data to identify opportunities for improvement and created action plans to capitalize on those opportunities.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Managed accounts to retain existing relationships and grow share of business.
Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Managed revenue models, process flows, operations support and customer engagement strategies.
Organized promotional events and interacted with community to increase sales volume.
Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Communicated product quality and market comparisons by creating sales presentations.
Compiled and analyzed data to determine approaches to improve sales and performance.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Facilitated business by implementing practical networking techniques.
Built relationships with customers and community to establish long-term business growth.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Implemented systems and procedures to increase sales.
Directed sales support staff in administrative tasks to help sales reps close deals.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Created and executed outbound demand generation campaigns, calls and emails to deliver qualified leads for sales team.
Community Member
Student/Homemaker/Committee Leader
06.2008 - 01.2017
Job overview
Developed and maintained relationships with external vendors and suppliers.
Implemented process improvements to increase productivity.
Event planning
Project management
Identified key stakeholders and determined projects to facilitate engagement.
Central Macomb Community Credit Union
Chesterfield , MI
Assistant Branch Manager, Operations
2000.06 - 2008.06 (8 education.years_Label)
Job overview
Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Provided professional services and support in a dynamic work environment.
Skilled at working independently and collaboratively in a team environment.
Paid attention to detail while completing assignments.
Used critical thinking to break down problems, evaluate solutions and make decisions.
Demonstrated strong organizational and time management skills while managing multiple projects.
Gained extensive knowledge in data entry, analysis and reporting.
Demonstrated knowledge of branch financial products, loans and lines of credit.
Supervised operations staff and kept employees compliant with company policies and procedures.
Built rapport with account holders by reaching out with product recommendations and account updates.
Education
Ashford University
San Diego, CA
Bachelor of Arts from Health Administration
02.2015 - 11.2016
Ashford University
San Diego, CA
Associate of Arts from Business Administration
01.2013 - 01.2014
Accomplishments
Collaborated with fellow Board of Director Members in the development of business strategies to help local small business owners, navigate executive decisions and grow community business in over 30 cities across various counties.
Affiliations
Chamber of Commerce - BOD Member/Ambassador
Presbyterian Villages of Michigan-BOD Member
Chairperson of Group 2 -Anchor Bay Chamber of Commerce
Volunteer-Enlisted Heritage House-Military Veterans Support Group
Selfridge Base Community Council Member-Military Support Council Group
<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.
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