Summary
Overview
Work History
Education
Skills
Personal Information
Induction to Athletic Hall of Fame, William Penn University
Timeline
Generic

MORGAN BURFORD

Oskaloosa,IA

Summary

Innovative Marketing leader with 8+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

7
7
years of professional experience

Work History

Global Marketing Director

Automated Handling Solutions
10.2022 - 04.2024
  • Lead implementation of company CRM- Hubspot
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Improved website visibility through development and implementation of SEO strategies.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Optimized email campaigns to increase open and click-through rates.

Assistant Marketing Director

Cablevey Conveyors
01.2021 - 10.2022
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Conducted market research to identify new opportunities and target markets.

Communication Specialist

Cablevey Conveyors
03.2017 - 01.2022
  • Forged strong media relationships to further public relations goals.
  • Built strong relationships with media outlets and communications professionals to expand personal network.
  • Gathered information on customer opinions and adjusted plans to capitalize on current trends.
  • Assisted with marketing strategy development to increase public awareness and customer engagement.
  • Helped with photo and video production and performed visual and sound editing tasks.
  • Provided administrative support to senior team members.

Education

Bachelor's - Communication with Emphasis in Public Relations

William Penn University
Oskaloosa, IA
05.2011

Skills

  • Leadership
  • Customer Service
  • Communication
  • Problem Solving & Critical Thinking
  • Teamwork
  • Marketing analytics
  • Sales enablement
  • Creative direction
  • Customer segmentation

Personal Information

Gender: F

Induction to Athletic Hall of Fame, William Penn University

Four year member of the Lady Statesmen volleyball program where I was voted team captain three of those years.  Offensive player of the year my senior year (2011) and inducted in the William Penn University Athletic Hall of Fame in October of 2024. 

Timeline

Global Marketing Director

Automated Handling Solutions
10.2022 - 04.2024

Assistant Marketing Director

Cablevey Conveyors
01.2021 - 10.2022

Communication Specialist

Cablevey Conveyors
03.2017 - 01.2022

Bachelor's - Communication with Emphasis in Public Relations

William Penn University

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MORGAN BURFORD