Jennifer R. Erickson

Lead a global team of Account Based Marketing leaders that support our global strategic customers, representing upwards of $9 billion in annual revenue.

• Continually maintained and improved company's reputation and positive image in markets served.
• Managed annual marketing budget in excess of $4 million.
• Analyzed market trends and competitive landscape to understand opportunities and potential value.

Developed account-based marketing strategies for a subset of global accounts. Adapted modern marketing approach with the use of data and technology to scale efforts.

• Collaborated with sales to establish marketing priorities that drive revenue, gain share, delight customers, and elevate Dell Technologies as the technology leader within the industry.
• Led research efforts for ABM industry standards and best practices, focused on measurement metrics and key performance indicators.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.

Led a global team of marketing managers responsible for demand generation strategy, creation and execution for Global IoT and Partner business units.

• Piloted marketing technology solutions to establish data-driven marketing approach with predictive analytics and account-based marketing.
• Cultivated and managed relationships with key sales executives, vendors and partners.
• Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.

Marketing leader focused on driving new customer acquisition and retention efforts globally.  Focused on leveraging predictive analytics to drive net new growth.  Led global team of field marketing managers to ensure marketing programs, strategies and analytics delivered a best in class customer experience to increase customer acquisition and retention rates.

• Established effective partnerships with sales, marketing and external vendors.
• Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.
• Analyzed third-party data and investigated new growth market opportunities.
  

Held a variety of marketing leadership roles in field marketing, field engagement and brand marketing spanning across end user compute, enterprise, services and software.

• Managed team of field marketing managers aligned to large enterprise sales organization.
• Worked closely with sales to identify their needs and challenges and provide solutions-oriented campaigns and sales plays to meet business objectives.
• Defined and tracked campaign effectiveness and adjusted strategies accordingly.