TONY SAMBALOS
Global Marketing Director
New York,NY
Summary
"Accomplished Fashion Global Marketing & Creative Director renowned for orchestrating visionary marketing strategies and leading creative endeavors within the dynamic and ever-evolving fashion industry. Adept at merging artistry with business acumen to craft compelling brand narratives and visually captivating experiences that resonate across global markets. Demonstrated success in leveraging consumer insights, trend forecasting, and digital innovations to drive brand differentiation and exponential growth on a worldwide scale. An inspirational leader known for orchestrating cross-cultural teams to deliver cohesive and impactful brand storytelling that transcends borders. Unites creativity with strategic acumen to establish fashion brands as industry leaders and cultural influencers, leaving an indelible mark on global consumers while achieving business objectives."
Skills
- Content Generation
- SEO Strategist
- Creative Team Leadership
- Web Development
- Campaign Development
- A/V engineer
- Data Analysis
- Social Media Platforms
- Project Management
- Marketing Expertise
- Graphic Arts Design
- Branding Specialist
- Music Producer
- Financial Management
Overview
27
27
years of professional experience
Work History
Global Marketing Director
GS Designs
New York, NY
01.2024 - Current
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Managed time efficiently in order to complete all tasks within deadlines.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Excellent communication skills, both verbal and written.
- Passionate about learning and committed to continual improvement.
- Strengthened communication skills through regular interactions with others.
Executive Director of Operations & Marketing
BCD Designs
New York, NY
12.2020 - 08.2023
- Directed the creative vision and operational strategies for marketing initiatives, ensuring seamless integration of brand messaging, visual identity, and operational efficiency within the marketing department.
- Executed technical SEO audits and implemented on-page and off-page optimization tactics to enhance website visibility and user experience.
- Developed and implement marketing strategies to drive brand awareness, customer acquisition, engagement and retention rate.
- Led a multidisciplinary team encompassing creative, marketing, and operational professionals, fostering a culture of innovation, collaboration, and operational excellence to support the overall marketing objectives.
- Collaborated with cross-functional teams, including finance, supply chain, and sales, to align marketing strategies with operational capabilities, inventory management, and sales forecasts in pursuit of holistic business objectives.
- Oversaw the development and management of marketing budgets, operational processes, and project timelines, ensuring that marketing and operational activities were executed within established financial parameters.
- Presented comprehensive marketing and operational plans to senior leadership, articulating the strategic alignment, resource allocation, and projected impact on business outcomes.
- Synchronized marketing and operational processes to streamline campaign execution, optimize resource allocation, and enhance cross-functional collaboration, resulting in improved campaign effectiveness and operational cost efficiencies.
- Cultivated and maintained relationships with key industry partners, vendors, and agencies to support marketing activities and initiatives.
- Orchestrated the development of innovative marketing campaigns, branding initiatives, and operational processes that aligned with the brand's vision, values, and strategic goals while ensuring operational feasibility and efficiency.
- Worked effectively in fast-paced environments. Skilled at working independently and collaboratively in a team environment.
Global Marketing Director
Eric Javits Inc
02.2009 - 12.2020
- Directed and executed comprehensive global marketing strategies for a fashion brand, driving brand recognition, market share growth, and sales expansion across international markets.
- Managed paid social media campaigns, optimizing targeting, ad creative, and budget allocation to drive conversions, acquire new customers, and maximize return on ad spend (ROAS).
- Conceptualized and implemented innovative omni-channel marketing campaigns, integrating digital, social media, influencer partnerships, experiential events, and traditional marketing channels to reach diverse global audiences.
- Utilized advanced analytics tools and market intelligence to assess the impact of marketing efforts, identify growth opportunities, and optimize campaign performance across global markets.
- Crafted and executed innovative social media strategies to elevate brand presence, drive engagement, and increase revenue for a fashion brand across various social platforms including Instagram, TikTok, Facebook, X, and Pinterest..
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Improved website visibility through development and implementation of SEO strategies.
- Fostered strong relationships with external partners, agencies, and vendors to support marketing initiatives.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Wrote and distributed press releases to increase brand visibility.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Monitored the marketing budgets, ensuring effective allocation of resources and cost optimization.
Creative Director / Digital Marketing Strategist
EJ Inc.
New York, NY
03.2002 - 01.2009
- Researched trends and projected industry changes to capitalize on emerging opportunities in design with coordination to marketing.
- Collaborated with brand designer / CEO to develop and refine brand assets, including logos, taglines, and visual elements.
- Developed and executed comprehensive digital marketing strategies to drive online visibility, customer acquisition, and revenue growth for Eric Javits Inc. Utilizing channels such as search engine marketing (SEM), search engine optimization (SEO), email marketing, social media, and display advertising.
- Developed creative designs for brand identity and design licensing.
- Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
- Conducted in-depth keyword research, competitive analysis, and audience profiling to inform content strategies, ad targeting, and messaging across digital campaigns.
- Created logos, illustrations and typography for various organizations.
- Created motion graphics and video content for websites and applications.
- Implemented A/B testing and landing page optimization to improve conversion rates and enhance the overall performance of digital marketing initiatives.
- Created original artwork for range of print, web and video projects.
- Conceptualized and directed creative vision and innovative strategies for fashion campaigns, editorial shoots, runway shows, and brand collateral, ensuring alignment with the brand's aesthetic and storytelling.
Production Manager
Bermago
New York, NY
05.1997 - 03.2001
- Orchestrated the end-to-end production process for couture fashion apparel, from sourcing raw materials to final garment delivery, ensuring adherence to quality standards and timelines.
- Managed and optimized production schedules, manufacturing capacities, and resource allocation to meet production targets while maintaining product quality and craftsmanship standards.
- Coordinated closely with design, development, and procurement teams to translate design concepts into feasible production plans, incorporating innovative techniques and materials to achieve couture quality and craftsmanship.
- Oversaw the implementation of quality control processes, production best practices, and sustainable practices to uphold the brand's commitment to excellence, ethics, and environmental responsibility in the production process.
- Created and oversaw production schedules and adjusted as needed to meet deadlines.
Education
Aeronautical A/P Licenses - Engineering Mechanics
Vaughn College of Aeronautics And Technology
East Elmhurst, NYAdobe Suite Certification - Digital Design
School of Visual Arts
New York, NYAudio Engineering Courses - Audio Engineering
Criteria Studios
North Miami, FLQuote
There is no later, just now!
Tony Sambalos
Languages
Greek
Professional Working
Accomplishments
- Designed and inaugurated a company first "exclusive" B2B" module (industry Log In) allowing seamless wholesale ordering domestically and Internationally.
- Collaborated with team of 12 in the development of company's initial B2B and DTC digital platforms.
- Implemented backend digital assets such as "ship station" to eliminate shipping bottlenecks.
- Designed and inducted the company’s internal project management tracking system resulting in bottom line profitability as well as customer retention and satisfaction
- Created the "In house- Marketing, Content & PR departments which operated seamlessly with each other yielding positive ROI's through "monitored" marketing and branding campaigns.
Affiliations
- Council of Fashion Designers of America
- ASCAP
- Event Planner Expo
- Premiere Classe - Paris
- Who's Next - Paris
Similar Profiles
HIMANSHU GUPTHIMANSHU GUPT
WROTE UPPSC MAINS 2024 at GIVEN 2 UPSC PRELIMS:2023 GS -107 CSAT 63.33;2024-GS 84 CSAT-74WROTE UPPSC MAINS 2024 at GIVEN 2 UPSC PRELIMS:2023 GS -107 CSAT 63.33;2024-GS 84 CSAT-74
Nicky DotoNicky Doto
Laborer at GS & S AwningsLaborer at GS & S Awnings
Gilles SINTONDJIGilles SINTONDJI
DIRECTEUR GÉNÉRAL at GS HOUSE SARLDIRECTEUR GÉNÉRAL at GS HOUSE SARL
Norman Trotter IVNorman Trotter IV
Administrator, Participations and Special Projects at Warner Bros. Discovery: Finance, Contract, Reporting & Administration (FCRA)Administrator, Participations and Special Projects at Warner Bros. Discovery: Finance, Contract, Reporting & Administration (FCRA)
Joyce JohnsonJoyce Johnson
Office Aide at The Alex House ProjectOffice Aide at The Alex House Project