Morgan Fay
Jersey City,NJ
Overview
5
5
years of professional experience
Work History
Associate Brand Manager
Pierre Fabre Laboratories
12.2025 - Current
- Lead product commercialization and launch execution, managing timelines, artwork development, and cross-functional alignment.
- Partner with Sales, Supply Chain, Legal, and Global teams to execute innovation launches and portfolio updates.
- Conduct market, competitive, and consumer analysis to identify growth opportunities and inform brand strategy.
- Monitor brand performance and business initiatives, delivering actionable recommendations to stakeholders.
- Manage project budgets, purchase orders, and marketing spend to ensure efficient execution.
Digital Content Associate Manager
Pierre Fabre Laboratories
06.2023 - 12.2025
- Executed integrated marketing campaigns across social, email, web, and retail touchpoints to support product launches and brand growth objectives.
- Collaborated with Product Marketing, Creative, and Sales teams to ensure consistent messaging and successful go-to-market execution.
- Analyzed campaign performance, consumer behavior, and competitive trends to optimize marketing strategies and improve business outcomes.
- Supported launch planning and activation strategies through cross-functional coordination and performance reporting.
Social Media Coordinator
L'Oreal
12.2021 - 06.2023
- Supported brand communications for L'Oréal Luxury portfolio (Lancôme, YSL, Kiehl’s), ensuring consistent messaging across social platforms.
- Managed high-volume consumer interactions via Sprinklr, maintaining premium brand voice standards and exceeding response-time KPIs.
Content Creation & Community Associate Manager
Pierre Fabre Laboratories
06.2023 - 05.2024
- Managed brand social media strategy and content ideation, producing on-brand assets to drive visibility and audience growth across digital platforms.
- Cultivated creator and local partnerships to support product launches, leveraging performance insights to optimize community engagement.
Education
Bachelor of Science - Textiles, Marketing, And Design
University of Rhode Island
Kingston, RI05-2021
Bachelor of Arts - French
University of Rhode Island
Kingston, RI05-2021
Skills
Product Commercialization & Launch Management
Brand Strategy & Portfolio Management
Cross-Functional Project Leadership
Marketing Operations & Execution
Languages
French
Professional Working
Timeline
Associate Brand Manager
Pierre Fabre Laboratories
12.2025 - Current
Digital Content Associate Manager
Pierre Fabre Laboratories
06.2023 - 12.2025
Content Creation & Community Associate Manager
Pierre Fabre Laboratories
06.2023 - 05.2024
Social Media Coordinator
L'Oreal
12.2021 - 06.2023
Bachelor of Science - Textiles, Marketing, And Design
University of Rhode Island
Bachelor of Arts - French
University of Rhode Island